Chris Collins explains how the need to belong drives us to buy status symbols like luxury cars, designer clothes, and curated Instagram trips. This consumer signaling creates social chaos and leaves people who don't fit feeling unsettled.
And then consumerism, that need for belonging sneaks in and, hey, I got a cooler car than everybody else, so I'm more important. Or I'm on this trip, right? Instagram is all that. Like, I'm doing this thing that nobody else is doing. So I'm super cool. I got a watch, you know, I'm wearing Tom Ford jeans, Whatever it is that kind of sneaks into that gap in between self and the outside world, right? In a lot of ways, it creates a lot of chaos. That need for meaning and belonging is very unsettling, especially if we feel like we don't fit in or we don't know where we belong or we don't know how to approach it. That's what we're going to fix today.
