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The RIGHT WAY To Offer Financing At Your Dealership | SDR #223 Short

12 Jan 2023 · 1 min

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A short YouTube video by Chris Collins giving sales advice to dealership staff on how to offer financing options. Collins recommends offering financing early, using non-condescending language, and framing offers to normalize choices (e.g., noting many customers choose to "hold on to cash"). He gives an example: offering a 0% interest financing option for six months and explains that phrasing should avoid making customers feel judged.

Questions this video answers

0% interest for six months.

January 12, 2023.

Chris Collins.

Chapters

Have a financing option. When you offer the financing option, I would offer it early, and I would offer it in a way that is not condescending or that could make the customer feel like they need to defend their financial situation. For example, hey, Christian, it needs a lot of work. We have financing that's 0% interest for six months. A lot of our customers right now are holding on to cash, and they're taking that option. And then you have time. Now, when I'm saying, hey, a lot of our customers are holding on to cash, what I'm trying to do is diffuse the idea that they're broke, they can't afford it. I'm not trying to make them feel bad.