A short video clip (Service Driver Revolution) featuring Chris Collins and others discussing culture in automotive service departments. The speakers argue that strong culture requires clear vision, willingness to 'go to war,' continuous evolution of standards, embracing sacrifice and change, and creating customer-focused environments—contrasting the car industry with lifestyle brands like Harley. The clip ends with a subscription call-to-action and contact info for questions and offers.
Chapters
Culture is about order and structure and having a clear vision and focus on.
What you're trying to do and then going for it. And people will come and go. They'll join. They won't join. They won't be able to make it. They won't, you know, they won't come and go to war with you, but.
It really is about going to war.
Yeah. And I think that one of my favorite things that, that people believe that, that I think I said it, is that people stay forever. And there's too many times that I'll talk to people and they'll be like, I've had this person for 35 years and it's too long.
But the truth is, I think that people do naturally kind of come and go. I think that also you'll redefine your bar. Right? So maybe what worked for just even talking about us, what worked for us six years ago, that's a very different level than what we're at right now. Right. So it would just be natural that.
It'S a different level than it'll be a year from now and two years.
And five and everything like that. So it would be, it would be ridiculous to assume that everybody has that kind of desire. And then the thing that I think that comes along with really positive culture is a really strong understanding of the amount of sacrifice it takes to get to the results.
I would say, too, like, I've talked about this to everybody, but you kind of understand this firsthand. Is one of the things that we do here is we practice change. We, we stress test the system. We see what we're capable of. We, we make mistakes and eat our lunch, like, but we're, we're, we're in no way sitting around happy with the, the situation that we're, we're in. And it's interesting in a lot of service departments and dealerships, frankly, like, the egos are unbearable in a lot of ways because the car business, in a sense, is your, your babysitt was created by Henry Ford and a bunch of.
Other people a hundred years ago.
There is nothing groundbreaking that. If you think video inspections is groundbreaking, you should have seen how great it was with paper. Like, you're like, it's just not. You know what I mean? It's, it's ridiculous that, yeah, the bar is so low. And then what we do in, in that system is we build everything just to get by and maintain. We're not, we're not trying to create an environment where customers, you know, want to hang out. Like, I was talking to somebody, you know, Harley guy. They're trying to figure out how to start a club where people want to come smoke cigars and hang out and barbecue. And it's a lifestyle. They're, they're always kind of pushing the edge of how they can engage, how people can, you know, wear more of the stuff that then they get identified by other people, that they're a Harley person that then reattaches that to their identity and reassures it and like there's all kinds of things that they're doing in a sense, and that does not exist in, in the, in the car industry in a sense. Like I don't, I never, I don't know how many BMWs I've owned. I've never had an invitation, anything that made me want to go.
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That's 8333 Ask SDR. For special deals on our books and training, head over to offers.chriscollinsinc.com now that's offers.chriscollinsInc.com I'm Chris Collins and I'll see you in the next video.