This Week In Auto: Super Bowl Car Commercials, Tesla’s Recall, Automated Inspection Systems

Automated Vehicle Inspection systems are a drive through AI that essentially records the condition of a vehicle without the use of a technician or service advisor. Essentially giving a report to the customer about the condition of the vehicle. Everything from brakes, tires, fluid leaks, suspension issues, safety issues, all without the use of any kind of human. So they're saying that that's better than the traditional method of doing a multi point inspection and service advisors. So can't wait to hear what you think about that.

We'll have to see. Like, I don't know, how do you measure brakes or check the condition of coolant or whatever?

Like how are you doing the color of brake fluid? I guess.

How are you doing that through AI? Like you can't even see the. Like a lot of cars now will tell you through the brake sensor. So maybe they're doing it that way and they're not actually looking at the brakes.

They're tapping into the OBD2 or something like that. I don't know. I'm kind of on board with this idea because I'm pretty worn out on people saying how much am I going to get paid to check over that car? And I can't get my people to do inspections that'll do it.

I don't think it'll make sales go down because we're put, you know, we're giving energy to the inspection and the process.

So yeah, here's a whole company founded on the fact that looking over cars is important. Good job, uvi. All right, here's my favorite piece of news. There's been a recall. Chris Tesla, my beloved.

Have you taken yours in?

No, I've never serviced that car.

You have a recall?

Yeah, I'll get it done.

Don't you have to take it in eventually?

Well, I actually, this might not apply to my car, but Tesla vehicles are being recalled over the fart noise.

So the fart horn.

Yeah. So no longer will you be able to fart at people.

That's funny, I thought that the fart was just ingenious in itself, but the fact that it's being recalled is.

Anybody who hasn't ridden in a Tesla, let me tell you something. First of all, you. Well, previously, I guess to this recall you could make the horn be a goat, a fart, like all kinds of stuff. But also it has whoopee cushions. So you can do it in seats where people are sitting.

You can play music as your horn. You can play music through the speakers. I mean it's a little. They're using technology in a different way, but it's interesting that they're getting in trouble for that.

Yeah. They're trying to not take themselves too seriously. I think it was a good move. I'm sad to see that the fart noise is going away, but it's funny. That's right. Okay.

You want to talk about super bowl commercials?

I do. There was a.

My list.

There was a crop.

There was a crop commercials. So a trend I kind of have noticed with the car commercials is it seems like car companies are having a little bit of a midlife crisis in the sense that companies that would have previously been all about performance in their commercials or the value of the vehicle now have gone away from that because Tesla is. Performance is so far out in front that they can't talk about the performance or show off the performance. Because, like, if you think about previously, like, if I told you how many BMW meetings I sat in and how many times my commercials would get rejected by BMW to get co op, you know, because they always want a car moving. If you. If you look back, every BMW commercial, the car is moving, or even in a picture, it looks like it's moving.

That's funny.

So it looks like the photographer at the last minute went like this. Like they jerk the camera like it's moving. But that was their thing because it's all about performance now with the introduction of electric vehicles and performance not being the thing. They're. They're all over the place. So that was one of the super bowl commercials, was the BMW with Arnold Schwarzenegger, where he.

Zeus. Yeah. And Salma Hayek.

Yeah, and Salma Hayek is his, I don't know, queen, whatever that story is. But what Goddess. Goddess, yes. Who gives up being Zeus to move to Palm Springs.

Lord only knows Zeus wants to live in Palm Springs.

And then somehow his life is saved by an electric BMW and, you know, whatever. It's a terrible commercial.

It's pretty rough.

Yeah, pretty rough. The other one that I thought was terrible is the Toyota one. So same thing. Like Toyota. In essence, if you understand marketing and psychology at a deep level like I do, what is it Toyota selling?

Reliability would be what I would think.

So reliability can. Can be communicated in a few ways, but it's value.

Okay.

Yeah, right. It's value. And reliability is a part of that value. Okay, so that's this commercial start. Your impossible is 90 seconds. So it's a longer super bowl commercial of a story about two brothers, and one is. Is going blind or is blind.

He went blind.

And they. I don't know, they're fast Skiers or something. They do like cross country skiing together. Yeah, it looked like that is a tandem. At no point during the commercial do you know it's a Toyota commercial.

I had no clue until we talked about it.

At the very end they say start your impossible and then toyot comes up for a second the logo. Talk about a midlife crisis. It has nothing to do with cars. And if like so if you're trying to be Apple, Toyota and you're trying to sell lifestyle like so in an iPhone commercial, Apple is going to have people taking pictures of memories, weddings, you know, experiences, surfing, like all these crazy things. But in the commercial the whole time is an iPhone.

Yeah.

Nobody's going to remember that that's a Toyota commercial because it makes no sense that two guys doing cross country skiing have anything to do with the Toyota. It's not like the Toyota got them there. It's not like they were late for a championship cross country race and the Toyota got them there through the snow. The Toyota has nothing to do with their story.

That's right.

It's a, it's. I mean you're lighting money on fire. I don't think anybody connected with that whatsoever. No, I mean it is funny that when we brought it up you're like, oh, that's right, that was a Toyota commercial. You remembered the story but you didn't remember that it was Toyota. The Nissan.

Eugene Levy, I thought that was great.

You did?

I did.

So Eugene Levy has a show called Schitt's Creek.

Schitt's Creek, Schitt's Creek.

What's funny about that? So it's the Nissan Z. Yep. And they're, you know, doing all kinds of action stuff in it. Eventually another kind of longer commercial. What's funny in these car commercials is a lot of them are filmed right here, 200 yards from this office. Right. Like literally on, on Sundays, Figueroa, right down the street will be closed off and they will be filming car commercials. But what most people don't know is the car usually isn't in the filming. They are filming this kind of robot looking thing that then they digitally put the car on. And one of the, one of the cuts in that Nissan commercial is a bridge that hasn't been here for four years, I think that's torn down the fourth street bridge. That's in all kinds of commercials and TV shows and movies. Like it's a famous, famous, you know, LA landmark that is filmed on. They are imposing the car on a robot from footage that is, is old like it's impossible that that new Z was filmed on that bridge, because that bridge hasn't been there. That's the magic of Hollywood. I love it. And then. Yeah, a lot of scenes from. Right. Right here.

It was a local commercial.

The robo dog Kia.

What do you think of that one?

I mean, anything with dogs. You know what I would love about a robo dog, bro? If it was, like, close to a dog.

That it doesn't have to poop.

No, that's not it.

That it doesn't drool. No.

No hair.

No.

Good Lord.

It doesn't die. Oh, yeah. Dogs don't live long enough. Like, they don't live as long as they should. Like, my Lola is getting old, and, like, I look at her sometimes, and it's like, oh, mama. It makes me so sad. Like, I think that when I get a. Like, every time you get a dog and then you lose a dog, you're like, I'm never getting a dog.

You need a break for sure.

Dog. Because, you know, you got to have a dog. But, yeah, the robo dog would be around. You would just update the software. You could get new armor, whatever.

Yeah. Forever. Color it. But that was one of many electric car commercials. Yeah, that's what I wrote down there.

But.

The robo dog, in a sense, the car was in the commercial. Like, I thought that was a. That. It's interesting to me that Kia seems to be advancing pretty fast. They seem to be gaining market share, and their marketing kind of has, like, a confidence about it where it's like, hey, we got design, we got value. You know, they're hitting all the. They're hitting all the spots, right?

Yeah.

Where it seems like Toyota is kind of. They're searching for something, in a sense.

Do you get that vibe maybe a little bit from. Definitely from the super bowl commercials, but just in general, I think Kia is on the design come up. Yeah, they changed their logo. There's a lot of things I think they've done. That new electric vehicle definitely looks more modern and has that. That edginess to it that Toyota doesn't have right now.

But the best super bowl commercial by far. And it's funny that it was lost on a lot of the younger kids here. They didn't understand it was the Sopranos Chevy Silverado commercial. When I saw that commercial, I was like, oh, this is next level. Like, that is genius, because it makes you think, like, hey, the Sopranos might be coming back. Because they took the intro. If you didn't see it, they took the intro of the sopranos that. Where they're going through the jersey turnpike and it's like, woke up this morning, got myself a gun. But it's not Tony driving. It's Meadow.

His daughter was much, much better looking than Tony.

Oh, yeah. And so, like, you think, like, oh, if you brought back the sopranos, that would be a genius storyline that she was now the boss.

Yeah.

Like, she was having people, you know, knocked off and whatever. And then at the end, she plugs in the truck and then hugs her brother from the show. And, like, you could see a storyline where he's like, number two and she's the one running the family. How great would that be?

So cool. I. I will agree with you, though. I was so amazed that, like, I thought everybody knew who the sopranos were. And, like, it made my. My blood pressure went up a little bit and I was like, oh, yeah. And your head starts to bob. That'd be a cool. That'd be a cool reunion show.

That'd be fun. Okay, that's it for the news. Thanks so much for watching this clip of service driving revolution. We're uploading new stuff every day, so make sure you subscribe and click the bell icon so you don't miss out. If you have a question you'd like us to answer on the show, call 8333 Ask SDR and we'll answer your question on the show. That's 8333 Ask SDR. For special deals on our books and training, head over to offers.chriscollinsinc.com that's offers.chriscollinsInc.com I'm Chris Collins, and I'll see you in the next video.