Chris Collins talks about a Service Manager Challenge offering an $8,000 customized Jeep Gladiator and monthly prizes. The conversation covers why managers say they're too busy to execute, how to shift from winning yourself to coaching others, and operational fixes like using Trello for task tracking and better onboarding with workbooks and gamification boxes.
We begin the show today talking about the service manager challenge. So we have a challenge where I'm giving away my Jeep pickup truck. I bought one of those fancy Jeep gladiators. I'm tricking it out. It's all jacked up, wrapped. I still need to put a gun rack in it. It's coming. But basically anybody in our on demand system or in our coaching program, it's a competition of you versus you. So anybody can win. It's if you take our strategies, increase your net to gross in your department, your effective labor rate and your customer satisfaction. Basically it's a little different for truck franchises and independents, but they have different categories. But it's the same basic idea. And then you kind of, you know, tell us your journey. But the thing I was wondering is what's better to be the manager that wins the service manager challenge or be the coach that has the manager that wins the challenge?
Yeah. It's interesting, you being a coach.
You're supposed to say being a coach, but you didn't say that.
No, I mean, I don't know. There's a. It'd be pretty cool to be the manager to win.
Do you have any managers that you're coaching that you feel like could win it?
Absolutely. And I've told them.
How many do you think you have.
That, that are front runners?
They can win it.
That can win it.
Oh, you've seen the winners before?
Oh, yeah. I mean.
Probably I. There's a dozen or so that could win it.
Yeah, absolutely. 100%.
But they won't.
I don't know. We'll see. There's a couple that I don't think will. That could.
Why won't they if they could?
One, they don't believe it themselves. So it's their self image. Yeah.
Their self image of themselves is, oh, I could never win.
Yeah, yeah. It's too, too many things stacked against them.
My market.
Yeah. Just not that.
Meanwhile, everybody who's won it was in like a smaller market. Right. Think. Yeah, Trying to think, but close. Right?
Yeah. Okay.
So the self image, their vision of themselves. Yeah, what else? Why else wouldn't they want it?
So confidence, mindset.
Execution, like don't execute. Yeah.
Because they're too busy doing everything that doesn't make them money.
Yep, yep.
Scatterbrained.
100%.
You think that's bad parenting?
That?
Bad parenting? No, just throwing it out there. That's my question. Service manager challenge. Would it be better to win the challenge or be the coach? Cuz I, I, we have a prize Internally, for the coach.
A Jeep. No, you haven't told us that part.
Jeep.
Oh.
But it's monetary and also it's just the pride of doing it.
Yeah, for sure. Yeah.
It's funny, I was thinking.
About this a lot lately because like I have so many things that I need to get done and I have nobody that I can hand it to to get it done. Like there, there. It's. It's just, it's so frustrating. Like I hand. I'm literally now I'm keeping a list in Trello. So do you use Trello?
Yeah.
Do you use our Trello?
Yep.
Is it our Trello? You have your own Trello?
No, no, it's.
You're in. You're in ours. Do you have your own personal page that nobody else can see? So I created a personal page that nobody else can see and I created a list of stuff I've had to ask about more than three times. How long do you think that list is? So think about this. I hand somebody something and I say, I, I need this done. I even assign it to them in Trello and then a week later, guess what I have to do.
Assign it to them again.
No, go back and go, hey, what's going on with that? Like, right, So I would pay a personal assistant a hundred thousand dollars a year if they would just do the stuff that I need him to do.
$100,000 a year, personal assistant.
I think it would be worth it. I would pay $100,000 if I could get somebody in this office. Then when I gave them something, they did it.
I don't know, bro. I think LA here is lined the streets with tents full of people that do that job for $25,000 a year.
Like homeless people.
Yeah, somebody. Anyway, so I don't think it pays 100 grand a year.
Just think about if I. So like. Okay, let me give it. Let me give you some examples of what I'm talking about. So what if the service advisor competition software, some people listening to this are going to have no idea what I'm talking about. So to give you context, we have software that benchmarks advisors and service managers against each other and we give away, I don't like $8,000 worth of prizes every month and we probably could do away with the money. It's the bulldog that they get, a bobblehead bulldog that means the most. But if that software integrated with social media and integrated with our on demand platform.
And so they at the badges were posted on social media and in their profile on our on Demand. How much more would that be? How much more would that add to the interactivity between the advisors?
A lot for sure.
Okay. Nobody that. Nobody could figure. Figure that. Figure that out. Okay, what about this? So when. When people join coaching, we send out a series of things to them. Right. So have you seen how it comes?
Yeah.
So first they get their workbook for service manager University. They get that in the mail. It's in a regular cardboard box. Not an orange box, not a printed box. It's not cool whatsoever. And so I want that to be like a cool orange box with a logo and in a sleeve. Like, I want there to be some sort of presentation when they get it. Like, hey, this is a big deal. You're a part of our family. Like that attention to detail, I think matters. It should just be in a cardboard box, right?
Yeah.
And then a little bit later, we send them. I want to send them swag from sdr. I wanted to get a T shirt, a mug, all that, same thing. Cool box, right? Everything should look like it shouldn't be a mug thrown in a box with then a T shirt holding it together from rattling around. Like, that's what we're doing now. Like, shouldn't there be, like a place with a mug?
Yeah.
Like, it isn't hard to do that stuff nowadays, Right. It just takes a little bit of time, right?
Yeah.
And then they get the gamification box. And oddly, the gamification box, because we sell those when people buy gamification as a separate product. Those look pretty cool. That box does. But none of the other stuff matches. It's been two months. Nothing. I'm like, I want options. Nothing. So if I paid somebody 100 grand, do you think I could get that?
Yeah. I still don't think you have to pay him 100 grand, though. But, yeah, I'm sure you could get it.
Thank you so much for watching this clip of Service Drive Revolution. Now you can catch the full episode on YouTube, iTunes, or Spotify or wherever you consume your podcasts. If you have any questions, go ahead and post them in the comments below. Make sure you subscribe and hit the bell icon so you're notified when we post new episodes. I'm Chris Collins, and you can find me on Facebook and Instagram at Chris Bulldog Collins, and I'll see you again on the next episode.
