Chris CollinsHelping Struggling Dealerships Build Profitable, High-Performing Service Departments | Automotive Coaching Expert | CEO

Understanding Your Techs: The Key to Service Drive Success

4 Sept 2024 · 1 min

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Short excerpt from a coaching video by Chris Collins emphasizing the importance of retaining and understanding technicians. Collins argues service organizations should ‘talk their language,’ maintain higher standards, and avoid firing technicians—often preferring to hire more—to gain market share and better serve customers.

Chapters

And so you need to be able to talk their language. And they need to know that when they come in that you're holding yourself to a different standard, which means you are set up to gain market share in these situations, not contract. I don't know how many times we've had a client come into coaching and we've gone into a store and we literally had to hire back. Everybody they just got rid of. Like, it makes no sense to let technicians go. Like, you need more techs, not less techs.