This YouTube transcript features Chris Collins and Dawn discussing how service departments can unlock their full potential. Collins emphasizes aiming for "full potential" rather than just justifying underperformance, uses an anecdote about a master class led by "Hoagie" (20+ attendees) who reviews financials and metrics, and urges leaders to understand financials and design the customer experience so they can drive outcomes instead of reacting. Collins calls this blunt critique the "Chris Collins effect." The clip closes with a subscription CTA and a phone line for questions.
Yes.
So Hoagie will have a master class in here, and I don't know, what is it, like 22 people so far or something like that. So he's gonna have over 20 people in. In here, and he's going to be standing at the front of the room looking at these 20 people, and he will have had their financials and their, you know, what their numbers are and their metrics and their CSI and all that, and he'll. Hoagie will look at it. Now, what Hoagie sees is this weird thing that never, ever crosses any of those 22 people's mind. Like, never. But they're here to get better. And what. What that thing is, is full potential. Like, that's the thing that always confuses me is people ask for help or they ask for advice. And if you're going to put in all the work and you're going to sacrifice and you're going to give a piece of your soul and you're going to care, why not shoot for full potential? Why not shoot to be the best at whatever it is you're doing? You know, you learn way more about yourself and what you're capable of shooting for, for the best. But when you. When the class starts and Hoagie starts training them and teaching them and he starts sit, you know, giving advice and direction on, well, why don't you just go for this? And why don't you do that? And it's like this weird thing starts to happen of, oh, well, no, we're not. Our market's different. You know, we. We. That. And it's like, we'll spend so much time justifying our underperformance, and we never, ever just sit for a second and think about what if? Why not. Why not shoot for full potential? Because what we see is full potential. When we see a department that there's a couple things that need to fundamentally be fixed. And the thing could be incredible. Like, for us, it's hard not to tell that story. For us, it's hard not to want to do that. You know, for us, it's hard to listen to you frustrated, and you can just tell on the call, like, you know, you're new and you have just the fact that, like, I think Christian said, like, the fact that you called is like, incredible. You care, you want to do good, we want to help you, we want to train you. But then, you know, it's like, well, why do we want. Why do we want to invest in train? Why do we want to be good? It's like look, just make customers happy. Just like, keep the, keep the noise down. But let's not really do anything incredible or amazing with all the, this effort.
You know, don't rock that boat.
You gotta, you got, you gotta stop for a second and think about full potential, Dawn. And, you know, if we'll have somebody reach out to you from our team. But the, you know, the sooner you can understand the financials and have a, you know, a basic outline for the customer experience, the, the, the more dangerous you're going to be and, and the more control, like, you want to be driving, you don't want to be reacting. So the, you know, I always end up apologizing when, when I, you know, do that. I call it the Chris Collins effect. Like, hey, I'm going to say some things and in the moment they might hurt your feelings, but you're going to think about it overnight. You're going to come back and it's like, why don't you think about full potential? Why am I having to justify the fact that you're here and you want to be good? And I'm telling you, this is how you can be good and it hurts your feelings. It doesn't even make sense. Does it make sense to you?
No, no, it doesn't. But I've seen, I've seen this side of it now because I've, you know, I've experienced the Chris Collins effect too, several times.
What are you talking about?
Once you see the other side of it, it's. Yeah, then, then you're kind of left wondering. But.
Yeah, but you, I mean, in a sense, though, you have understood that all of that comes from a place of me wanting the best for you.
Oh, for sure.
And seeing something in you that maybe you don't see.
Yeah.
Thanks so much for watching this clip of Service Driver Revolution. We're uploading new stuff every day, so make sure you subscribe and click the bell icon to so you don't miss out. If you have a question you'd like us to answer on the show, call 8333 asksDr and we'll answer your question on the show. That's 8333 ask SDR. For special deals on our books and training, head over to offers.chriscollinsinc.com now that's offers.chriscollinsInc.com I'm Chris Collins and I'll see you in the next video.
