Chris CollinsHelping Struggling Dealerships Build Profitable, High-Performing Service Departments | Automotive Coaching Expert | CEO

Use This Business Strategy To Boost Profit #automotive #dealership #business

25 May 2023 · 0 min

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Short video by Chris Collins advising automotive dealerships to run seasonal marketing campaigns (e.g., pre-summer/4th of July, back-to-school) offering complimentary pit-stop inspections and targeting customers who haven’t visited recently. The aim is to provide reasons to bring vehicles in and re-engage dormant customers through timed promotions across the summer season.

Doing some sort of thing like get ready for summer as a campaign. We'll do a complimentary pit stop inspection and then do, hey, you know, before 4th of July. Get ready for your 4th of July weekend before, you know, there's a thing. Yeah. And then back to school. Like, it goes all the way through summer. You have a bunch of different reasons to say, hey, bring it in. Let us check it out. And you pick your database for the customers that haven't been in in a while.