Chris Collins explains why BMW dealers spent $5,000 a month on inspection software called MPI without seeing any profit increase. He argues dealers chase shiny tools instead of fixing fundamental problems like systems and talent.
MPI
$5,000 a month
What was the name of that inspection software? Mpi. Yeah. Where it was a. It was like a novel that you had a deal with BMW, and they were the. The BMW field reps. Their job was to get you to sign up for MPI, which was $5,000 a month, like a bunch of colored printers. It was a. Literally a joke. And so they were talking to us because we weren't. We weren't doing it, and we were number one in the country, right? So we were influential or whatever. So they're talking to us about doing it. And I remember the dealers at my table, I go, well, how much did your. How. How much more are you making in profit? Oh, I don't know. You don't know? And I go to the next guy, I go, how much. How much more are you making? He goes. And that was after he'd said how much they love it and how great it is. And I'm like, this is like, you guys with CRMs. Like, everybody has a CRM, but nobody knows what it is or uses it. We are not against anything that makes you better. We were. We are against changing the subject of the fact we don't have food, we don't have systems, we don't have talent. But we think that bringing out the fine china is going to present the greatest meal that we've ever had.
