Chris Collins explains Return on Learning (ROL) through Brian Benstock's car-service business that picked up customers' cars via app and ran 24/7. The company prioritized learning over profit early on, then achieved ROI after iteration. ROL can come before ROI in new ventures.
When I had, I think it was Brian Benstock, when we had him on the show, he said, Rol, return on Learning. Oh, that's what we do, right? Well, he was talking about it in context of they were they were going and picking up customers cars and they, they were using an app and so they were running their shop 24 hours a day and they would go get the cars and while you were sleeping, they would service your car. Okay. And he, in the beginning when they were testing it out, he's like, you know, a lot of it was Rol, it was Return on Learning. It wasn't ROI because they weren't making money on it yet because they hadn't executed it. He wanted to be ahead of the curve, you know, and it worked. Now it's working and he's got roi. But Rol sometimes comes first. Return on Learning.
