What Is Leadership? (Service Drive Revolution)

Transcript of a Service Drive Revolution episode hosted by Chris Collins with Christian Lafferty. The episode mixes light banter and personal anecdotes, a 'Would You Rather' segment about dealership scenarios, listener questions (including Peloton rivalry and a Chrysler dealership asking how to increase service traffic), tactical marketing suggestions for immediate traffic, and a discussion of leadership—introducing a new '17 laws of leadership' training and defining leadership as creating followership/vision. Tone is conversational, humorous, and practical.
Chapters
Foreign.
Welcome, everybody, to Service Drive Revolution. I'm Chris Collins, and this is Chris. Christian Lafferty. Say hello to everybody. Chris, Shawn.
Hello, everyone. It's a great day today.
You were singing that?
I was a little bit. It's kind of a thing these days.
We have a fun show for you today. We are going to talk about leadership. What does leadership mean? That's what we're going to talk about.
Great topic.
We also are going to answer your questions, and we're going to play a little game called would you rather. Have you ever played? Would you rather. It's kind of like F marry, kill, but would you rather.
Yeah, I'm in. It's gonna be pretty good. You know, it's a little bit cold today, and I know that I shouldn't be complaining because we're not in a cold state, but. Do you ever wonder why birds fly south?
This is a segue into a joke right off the top, right out of the gate. You're just gonna hijack it?
Yeah.
Okay, what's the question? Do you ever wonder why.
Do you ever wonder why birds fly south?
Because it's warm.
No.
Does it ruin the joke if I answer?
No, it's okay for you to answer, but it's not the right answer. It's because it would take too long to walk.
And I apologize to everyone in advance.
That's right.
If you're not watching this on YouTube, Christian is wearing a shirt that says effective labor rate rules.
Effective labor, eight rules.
What is the thought process behind that?
Well, I think it drives almost everything in our business when you really think about it. Plus, I was at Hot Topics. It was either this or a nose ring.
The nose ring.
Clearly, I made the wrong decision yet again.
Don't you think it's funny when you see, like, a grown man with a nose ring, like, sometimes or the other one that cracks me up is when they have their eyebrow pierced.
Yeah.
But they have to be 50. Like, it's kind of cool on somebody that's under 30, but, like, when you're 50 and have the eyebrow ring.
I literally was watch. Watching something the other day, and the guy had two, like, two eyebrow, like, hoops in his eyebrow. I literally had to pause it and just stare and try to work through.
Like, to work through it.
What was the decision process?
What did his wife say? Like, was.
And you can't even say it was a drunken night because there's two. That means there's two stories. Like, this was such a great idea. I'm headed back for seconds.
So recently, you know this, but maybe our audience doesn't. My birthday is in January and I turned 49. And so, you know, I'm going to be 50 coming up. And I do feel like there's a time for a midlife crisis. This is the year to do it. And so maybe I should get my eyebrow pierced or maybe I should get a neck tattoo or maybe I should get a sports car or something.
Yeah, I would be shocked if you made it through 2021 without a Corvette.
Without a Corvette, but not a Porsche.
I don't know. You do. You have talked about Porsches on and off for the last several years. I mean, I definitely think you're ready for your. I think you're gonna go epic for your midlife crisis. You've been working on it for a couple of years. I mean, really.
So what is appropriate for a midlife crisis? And what would be super entertaining for our audience? They'd love to see me just fall apart, right?
I don't think it's right for you to fall apart, but I do think it's funny. It'd be funny for you to go something that is a little bit out of character for you. Like if you went skydiving. I would be shocked.
That's not midlife crisis. It's just dumb.
It's a little bit midlife crisis for some people.
Skydiving.
Yeah. But I couldn't imagine you ever doing it. But we can go through the checklist of.
So sports car. For sure. I've been craving a sports car and my friend Matt just kind of restored his Porsche. He has an older Porsche, the air cooled ones, the Targa and it's. Oh, those are really cool. Leaks oil. He just had the motor rebuilt.
I remember when I used to write service and we. The dealership that I worked at had sold the Porsche franchise. But every once in a while we'd work on a Porsche and they would leak the second they left.
You were leaky brands because Subaru is leaked a lot.
Oh, the greatest. I could write you. I don't know, what's it been, 20 something years? I could write an estimate for head gaskets on a Subaru Loyale right now. I know the part.
The Loyale.
I Love it.
The 92 too. The beautiful.
What's great about that is it's not even a real head gasket. The gasket's like play doh. You smear it on. It's not. It's not a regular silicone gasket. That's right.
That's so funny.
Okay, let's, let's start off. Let's, let's play Would you rather. And then we'll go to the questions.
Okay.
Okay.
I've heard examples of this and it's a little bit scary.
Okay. Would you rather. So you're gonna pick which one of these two things you would rather do.
Okay. And then explain my decision, I assume or no.
It might be obvious, but it's up to you. I don't know. Okay. Would you rather go to Waterloo, Iowa, to a Chevy dealership to train the dealer's son in law who's the service manager?
Okay, so Waterloo, Iowa, there's no direct flights to Waterloo, Iowa.
Have you been to Waterloo, Iowa? Okay. Waterloo, Iowa, an hour and something from Cedar Rapids. The son in law of the dealer, he has very little experience. And let's say the Service Department's losing 50 grand a month. Right.
And secretly the dealer also hates the son in law scenario. Right. What's my other option.
Is jumping off the golden gateway.
Would you rather for a year be the assistant parts manager in a Mitsubishi store in Vermont and have to have a Bernie sticker on your Mitsubishi demo?
Wait a minute. Can it be the thing with the mittens? Can at least be that Bernie sticker?
Yeah, whatever. It just has to be, cuz Bernie's from Vermont.
This is.
So you're an assistant parts manager and just imagine. So a Mitsubishi. Like how many, how many cars do you think are coming in a day?
Three. Okay.
And you're the assistant parts manager in Vermont.
To say that they might be overstaffed is a given.
Yeah, you're expendable. But because it's, because it's. Would you rather for a year. You're gonna have to sit there for a year and go, parts hold. There's three customers a day and you're still gonna put everybody on hold.
I don't have time. I don't have time for this.
Busy. I can't handle the stress.
All right, so I think.
What do you think it's like to get a part for a Mitsubishi now? Like, how organized do you think they are as a manufacturer?
I think they might be hurt. Hurting a little bit.
Oh my goodness.
Although I used to.
What was that Mitsubishi sports car?
The Eclipse or the 3000 GT Also.
What'S the one that looked like the Dodge Viper?
Well, it's the, the Stealth.
Yep. So there was Viper and then there was Stealth and then the Mitsubishi 3000 GT which had the VR4, which was an all wheel drive, twin turbo.
I remember it's a cool car. When like I guess maybe I'm 19 and I go over to Sean Kinney who is the drummer of Alice in Chains. His apartment. And he had one nice. And he just bought it. Like they just, you know, started making money and I thought that was the coolest thing ever. In hindsight, maybe not the best choice to introduce yourself to rock stardom.
Yeah. Cause you see what you can get and the vices that you get.
I wonder what he drives now. Probably like a truck or something.
Really cool though. Like they were one of the first ones with the digital heads up display and stuff like that.
So you also, you can put in comments if you're watching this on YouTube, what you would rather. So would you rather go fix a Service Department losing 50 grand a month in Waterloo, Iowa and the service managers, the son in law of the dealer, or be the assistant parts manager at a Mitsu store in Vermont for a year?
Right. And there's no C where jamming rebar into my leg is an option, right?
No.
Okay. I think I'm going to go with the assistant parts manager in Vermont because I've never said parts hold to anybody yet, so.
Really?
Yeah.
That surprises me.
Really?
Yeah. Because a year in Vermont.
Yeah, it's a long time.
The, I mean you fly out for a week, you're. You're maybe done and you delegate it to somebody else.
I feel like that's just not a win win situation at all that the Vermont thing. We can try and grow the business and maybe do some special things there.
Like what?
I don't know, cater to people that operate sleighs up there.
Operate what?
Sleighs. Like, you know, sleigh Santa.
No, the big thing there is you. You hook up lines to your trees and you.
Collect maple for like maple syrup. Oh, yeah. So all the like people's yards will have all these lines running to like a tank and you think the tank's like a oil tank, but no, it's maple syrup.
Huh? Yeah, they're very.
People have side hustles with that.
Nice. Also cheddar big up there, right? Vermont cheddar.
Oh, I don't know.
Let's talk about the economy of Vermont for an episode or two. Everyone will tune in.
Okay, let's, let's go to your questions and we, in our hiatus, we didn't get a lot of questions, so write down this number. It's 8333 Ask SDR in Spanish. That's Ocho. Tres, tres, tres. Ask STR.
333 Ask STR. You know, it's good if the question relates to service, but it doesn't have to. If you need marriage advice, you need parenting advice, you got a couple prick teenage kids. Whatever. We'll help you out, whatever it is. But let's go to our first question.
Hey, my question's about something you said on a past show. You said, if you know Christian's peloton record, it would be easy to beat. So have you beat it? And when you figure out that it isn't easy, could you try to figure out what peds he's using to set these records? Thanks.
What's the. What was the first part? What did he say?
So he said on a previous episode, you said, well, Christian's record, you just need to know it and you'll beat it. That I just need to know, that's what you had said, is that you just need to target.
First of all, this isn't a question. This is more of a statement, really.
More of a statement?
Yeah.
So then what's the. The point with that?
So he's wondering if you've beaten my record.
So I don't ride my peloton that much. You and Patricia have, like, a peloton thing going on? She informed me when we were talking last night on the phone on my drive home that you're 13 miles ahead.
Oh, it's weird that she's counting you guys.
So Christian and Patricia watch each other on there. They stalk each other. I don't. Patricia stalks me too, I guess. Can you see what I do?
You haven't accepted my friend request yet on peloton.
See, I don't even know how to do that, but I know she can watch what I'm doing.
She does.
But honestly, I don't ride the peloton that much. I. Maybe on Saturdays. I did ride it today, but my workout routine is Monday, Wednesday, Friday I lift weights, and then Tuesday, Thursday, I box. So I'm not a big peloton guy. Also.
You know, it's kind of weird being Chris Collins, that, like, you know, I don't have to beat everybody at everything all the time.
No, but you do.
No, I don't. And I think that it's. It's probably not healthy for me to try to.
Do that.
Okay.
I mean, why? You're clearly the dominant one. I like it. I like it that everybody's trying to beat you. Why do I. Why do I have to?
Hmm.
That's a good question. I feel like.
Yeah. I think that if we were trying to compare like, the thing is that the stuff that you do and the stuff that I do, it's just we work our ass off. So there's not a game that I'm.
Gonna get obsessed and then I gonna have to figure out a way to beat you. And then at the end, is that really gonna be that healthy for either one of us?
No, we'll both become like Lance Armstrong.
Yeah. There's no. I think that it's great. Like, I don't have to engage in that.
That's fun.
So.
Yeah, fun question.
I also like his theory that the only way that I get my scores is with performance enhancing drugs.
Oh, you're in people's head. Like, you're in Patricia's head. Like, click. Like, I think I said that right. She's like, you can't beat him. I'm like, you can't? Like, really?
I did this thing yesterday. So I looked on and she told me about a class that she took, and I beat her by exactly 1.00 miles just for the heck of it.
Okay. But you and I both know that the advantage is that whenever you come in behind somebody, you're gonna beat them so much easier because there's already a mark set. Right? Yeah. So if I take a class on peloton for the first time, it's gonna be completely different than if I know what your number is. I'm gonna have to beat that number. So during the breaks or whatever, when everybody else is resting, I'm gonna be going, I'm gonna have that thing wound up. Yeah.
She really needs to flip it to where she's asking what I've done.
Yeah, but she doesn't. I don't think that she.
She doesn't think like we think that way. I don't think.
Okay. She.
She's more of a wholesome person. She's not as deviant, but I am.
Happy when she wins. Like, I think it's great.
You don't mean that for a second.
I do too.
No, you don't. Do we have a real. A real question?
We've got to have a real question.
Hi, my name is Lisa. I currently work for a Chrysler dealership in Canada.
My previous dealership that I worked at as a service manager, we were able to bring our numbers up across the board. Like, we actually went through about three and a half years of a lot of change. I left there due to a change in the upper management. We actually went from like a 29% absorption rate up to a 78% absorption rate in the dealership. The dealership I currently have gone to is looking to increase volume.
And to be quite honest with you, probably like three blocks away from us is another Chrysler dealership. I've noticed that they don't have active deliveries where they bring the new customers to the service department and introduce them, set up first appointments at the day of delivery for the vehicle, whether it be new or used. So that's something we're going to be implementing. But I'm just wondering if you have any other suggestions. I've read a few of your books. I listened to your podcast.
I just. I'm wondering if there's something outside of the box that I'm just not realizing.
So. Do you think Lisa's ever been to jail? I don't think so, because everybody in Canada is so nice.
They're sweet folks.
She. She sounds very sweet.
Yep.
So, Lisa, I do have it. I do have an idea for you that I would say is the Armageddon, but you kind of remind me of this. This tweet that Hoagie sent us.
Did you just turn a. From the station, from the audience into a segue into something else?
Yes.
How about that?
This is how it's done, Christian. See how smooth that was?
Super smooth.
Why do birds fly? Fly south. So this lady, and I don't know what the West Shore are saying RCMP stands for, but it's jail.
It's jail.
So this lady went to jail and she wrote a letter, and they. The. The jail. The West Shore RCMP posted the letter that she wrote. And so this is like the sweetest Canadian thing ever. So she wrote, I was nervous about staying with you guys during my trip.
To the island.
But wanted to let you know that I appreciate how helpful and kind everyone was.
Especially the four jailers who do a tough job and are often underappreciated by the people in their care. You make a difference. And then she's a heart. I love it. And then she said, thank you for your something and kindness while I was in your custody. For four and a half stars.
Right.
She gave him four and a half stars. And I wonder, like, how could you get five stars? That's instantly where my mind goes.
Right. But there's a smiley face next to custody. And, yeah, I don't think that's ever happened.
And they said, we don't often get thank you cards from people who stay with us, but this was nice.
Well, you guys got to work on it because she seems very nice. And she gave you a four and a half.
Yeah. So you're missing a half star.
Yeah. Not. Wouldn't look good on Google.
Can you rate. Can you rate jails on Google? That'd be funny. Okay, let's go back to you, Miss Lisa. So, Lisa, do you have something you want to say to her? And then I'll tell her the Armageddon of how to do this.
Yeah, I think that the thing is, is that I would say that Lisa's on the right track. She's trying to figure out what is a need that isn't being. That's a great start. When you're talking about traffic and increasing RO count and stuff like that. Fulfilling a need is a good start.
Yeah.
So I like that.
I was gonna go more just gorilla straight up. Like you need traffic tomorrow.
So there's two things. So I think. Did Lisa mention she's in the coaching?
So there's a. There's a thing in the on demand called pit stop. I would set that up immediately. So there's an email sequence written for you that'll drive traffic. Set it up. Evergreen. Anybody that's, you know, three years or older and hasn't been in for six months, just as soon as. As soon as they hit the interval, send them. Send them that campaign. But what I do is I would make up business cards that have the name of the dealership on there. And then on the back they say complimentary oil change or they say half price oil change. Whatever you want to do. You could test sometimes like a 2995 oil change will pull better than free because people feel like free means that it's too good to be true.
Like it's a gimmick. Yeah.
You want to test it, but some sort of offer that way. And then I would hire two people at minimum wage and I would pay them $10 for everybody that comes in. This is going to be your cheapest marketing and you will literally have people in your drive tomorrow. Those two kids are going to have stacks of these cards and they're going to put their name on them. They're going to go out to Costco, to Kmart, to what everywhere where there are cars that are Chryslers and they're going to put them on the windshield wiper and pay a minimum wage. And then 10 bucks for everyone that comes in with their name on it. Create a special opcode.
I love it.
You'll drive traffic like crazy. And they can go, you know, within a 15 mile radius of the dealership. Let them go crazy and test different things on the cards and get their feedback because they'll know, too. But literally, you can go to a mall or a Costco, and they'll. In that parking lot, there might be 25, 30 Chryslers.
Yep. For sure. You'll see that with brands that they start to kind of flock together and that. That the demographics have them going to the same exact places. That makes a lot of sense.
I'd probably get all, like, they're all at Tim Hortons.
Yeah.
There's no doubt about that. They love the Tim Hortons coffee. But I would also say, too, that you could gamify that if you had two employees, they could have a contest between the two of them, see who gets the most people to show up. That would spike your numbers.
Like, say you get five bucks for everyone that comes in, and five bucks go to the pot, and whoever has the most this week gets the pot.
Winner take all.
That's a good idea. I've never done that. I like it. Okay, let's talk about leadership.
So we just created in. In our hiatus, we created new training for our On Demand. And one of the trainings that we created is the 17 laws of leadership. 17 being my lucky number. Yeah. And 17 being the center of the roulette table.
Really?
Yeah.
Even with the zeros and the double zeros, it's still the center, huh?
Yeah.
How about that?
Lucky 17. I've won a lot of money on 17 in Vegas.
Have you? How many total laws did you have? Because you pared that down to 17, didn't you? You had a. Like, you've been doing this for years.
Yeah.
You had a lot of possibilities, and you paired it down to.
The thing that I realized, though, is 17 is a lot for people. Taking the content. It's a lot.
Yeah. Even the stuff that you're recording, it's a lot. It's.
Yeah, it's robust.
Yeah.
It's maybe the best leadership training out there ever. Maybe. Possibly. Probably. Most likely.
Most likely.
So what does leadership mean? That's my question, Christian. What does leadership mean? So people, what Dave Anderson would say that leadership is the difference between a manager and a leader is vision. That's what he would say. Right.
I think that's reasonable.
Not leadership. What's leadership? What does it mean?
I think that leadership is the ability to get people around you to do things because they want to do them.
Yeah. It's getting people to follow you. Getting people to do what you want them to do. I think Chase Hughes says it's creating followership in others.
Yeah. That's a good term, isn't it?
Followership. Followership in others. Yeah. So that's leadership.
Now part of it is vision. Right. But yeah, followership. Getting other people to do stuff.
Yeah. In an inspirational way, too, like where they're passionate about.
There's a lot that goes into your laws, but.
In a nutshell.
Yeah.
So how do you do that?
Do what?
Leadership.
Well, there's 17 laws. I told you.
I know.
You got to go through all 17. There isn't one.
If you do 14, can you.
There isn't a magic pill. They're in a. I did them in order of importance.
Yeah. Number one's my favorite, but I'm not gonna.
Yeah. So it's one's a. One's a, you know, big one and then twos of big one and three and so on and so on. And then the last one, 17, kind of wraps it up. Lucky 17. But I. Literally, 17 is my lucky number. 13 also, because that's my birthday, is my lucky number. But 17, if it's gambling and just an overall great number. I love 17. And this is no joke. 17 was my advisor number.
That's interesting. Mine was five, eight, two. I have no attachment to it.
Oh, you had three.
Yeah, it was a three number one.
So I was 17 and I was 32.
You had two twos, huh? A lot of people are three and.
Four and 17 and 32 are next to each other on the roulette wheel, which is weird too. So 5 is on one side and 32 is on the other.
Do you think it's weird that I know the roulette wheel?
I would say that you're quite intimate with the roulette wheel.
So you really want me try to beat you at peloton?
I'm down for it. I think it'll make.
I think it'll make me better hooked up to the thing.
That's awesome. Well, thanks, you guys and we will see you next time.
On Service Drive Revolution.
Thanks so much for watching this episode of Service Job Revolution. We're uploading new stuff every day, so make sure you subscribe and click the bell icon so you don't miss out. If you have a question you'd like us to answer on the show, call 8333-ASK SDR and we'll answer your question on the show. That's 833-3-ASK SDR. For special deals on our books and training, head over to offers.chris collinsinc.com now that's offers.chris collins inc. Dot com. Hi, I'm Chris Collins, and I'll see you in the next video.










