Chris Collins explains a pricing trick for detailing shops: put an expensive $1,500 ceramic coating at the top of your menu so a $350 detail looks like a bargain. The goal is selling two mid-tier services a day.
Chapters
So I would have a menu for customers. Yep. And the goal was that we would sell like two a day out of the drive. But at the top of the menu there would be like the complete recon. You've seen, you've seen the menus, right? Yeah. Top is like a fifteen hundred dollar detail ceramic coat, if you can. You're spraying the bumpers like, you know, like a real. This is. It takes two days to do it kind of a thing. You don't sell that many of those. But what it does is it makes the 1 for 350 look really attractive. Yeah. And then I wasn't, I was doing that one for two and a half.