When “Fake It Till You Make It” Backfires (Real vs Performative Leadership)

Chris Collins talks with Andrew Bustamante about leaders who perform a character for the camera instead of being themselves. Collins finds it awkward when someone flips into a different persona once the recording starts, and argues that authenticity works better than the act.
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I find one thing very interesting, and.
Andrew Bustamante was talking to me about this on books that changed my life the other day.
And what's funny is when you do some of these podcasts or you have people speak or whatever, how different people are when they're their character versus who they are, really. And it's, it's. So Andrew brought that up and we were both talking about the same person. Y. Where like, certain people are so much of a character and it's so different from who they really are. They have to be that character. But in being that character, you can't talk about anything else but the 12 chapters in their book.
And they, like, their voice changes, their posture changes. It's like a weird thing where you're like, oh, it's. I don't know. To me, it's so off putting because I don't, I don't play a character. Like, I'm just who I am, good or bad. And so when somebody is playing a character and they're really successful too, like, the person Busta was talking about is somebody who's like, very well known.
And I. So I had an experience with that person where we were talking.
And I thought, like, we were having like a real human conversation. And then when the cameras turned on it, like, the voice changed, everything changed. And you. You could only talk about this little area of.
What his book was about. That was it. And it's. It's kind of weird. Yeah. It feels.
Disingenuous. Yeah, very much. But I think, like, when people say fake it until you make it, there genuinely are people that create a character and they're faking it until they make it. But the problem is, is if you make a character famous, you're stuck. That's how I would feel. Maybe they feel like, oh, I can turn it on and off so I don't have to take it with me. I don't know. It's an odd way of doing things. Like, I think that's one of the things that people are surprised about when they come here is just how we're just dudes. Yeah. Like when we have dinner with them and we have the conversations and stuff, they're almost disappointed how normal we are. Maybe. I mean, at least you have funny jokes like I do. I don't even have that. I'm just like, they can pet my beard. And that's about it. Yeah. I think. Sorry to disappoint everybody. I've witnessed where people asked. And you definitely say no to what to pet your beard. Oh, Do I? Yeah. You told me once you're like, I'm really uncomfortable that people would even ask. Because the funny thing is that I asked you that because I was about to ask. You can touch it. Yeah. I've never touched your beard before. Like, we've known each other for a decade. I've never touched your beard. Oh. What?
What's the most common thing that a pig uses in the shower? What's the most common thing that a pig uses in a shower? I don't know. Hogwash.










