Chris Collins grew up as a missionary's kid in Mexico, faced family abandonment, and started businesses at 10. His grandfather taught him to give people more than they pay for. He later turned failing car dealerships around and now helps entrepreneurs boost sales and profit.
I started my first business when I was 10. That's what happens when you grow up poor and want to fit in. It takes a certain type of person to make their life's work fixing businesses even more so. If you're turning around an unprofitable business, you have to be an alchemist. The ancient art of turning lead into gold.
It's part skill, the elements, vision, timing, execution.
And if done right, it looks easy, like magic.
I think the results we get are different because I'm different.
I grew up a missionary's kid in Mexico. I was the only white kid in an orphanage of a couple hundred children. We lived in Mexico until I was 13. My stepfather snuck out and caught a flight back to Mexico. He cleared out everything and disappeared, leaving my mother and I in Washington virtually homeless. I grew up quick after that. My grandfather took us in. He taught me a lot. One thing he would say repeatedly, if you always give people more than what they pay you for, you will always be busy. When I was 17, I got a job washing cars to pay for drumsticks. Now, granted, this is the early 90s in Seattle, which was a small community, but you had a revolution happening. It was the epicenter of the music business.
Nirvana, Pearl Jam, Soundgarden, Alice in Chains. Inspired by my involvement in the Seattle anti culture and underdog upbringing in Tijuana, I went into business to break the status quo, took underperform car dealerships and radically transform their profits.
This is all about business performance. It's giving entrepreneurs, leaders and business owners the tools to sell more, to create profitability, to market and get more customers, to run a healthy, thriving business.
What I see is that in almost every industry today, massive consolidation is happening and the rich are getting richer. The gap just keeps getting wider. Let's say you own a hardware store or coffee shop. How do you compete with Home Depot or Starbucks? It's become impossible to compete unless you have a community and access to what's really working and making a difference. So now I want to help you compete. People helped me along the way, and it's time for me to give back. My journey taught me how to build self esteem, how to work with people to achieve dreams, and how to win in business. It's my belief that if you have a good system, good people, and a strong sense of who you are and what your business is doing, there are no limitations. And when a business turns around, it has a butterfly effect. You become a better leader in business, a better parent, a better husband or wife, everything improves. So that's how I spend my time helping people to fix their businesses and making them thrive again, because the rewards are endless.
