Chris Collins says dealerships should run sales, service, and other operations as separate businesses with strong systems in each. Service customers and employees are undervalued leverage points that can offset weakness elsewhere, but only if you treat service as a priority instead of an afterthought.
Chapters
We only look at it as one business of selling new and used. And we don't see that when one business is down, if the other ones are strong, there's leverage in having a plan and having everything functioning the way that it should. You can be successful no matter what the circumstance, no matter what the. Nobody wants to check the batteries. Nobody wants to make sure we have fuel for the generator. Like, it's just, you know, we as, you know, most car dealers identify with how many cars they're selling, and they don't. They don't think about the opportunity in the marketplace and, you know, like, your tire story. Like, it's really just about execution, having a system to. To take care of customers. But somehow service customers are service customers, and service employees are an afterthought. They're a necessary evil, not a priority.