Mercedes-Benz showed a brain-computer interface headband that reads neural signals to guess what you want: your music, cabin temperature. It works by tracking your visual cortex or prefrontal cortex, needs personalization like Face ID, and has safety risks for people with epilepsy.
I sent you a text because I know. Don't you have a degree from Harvard in neurology?
I have multiple certifications in neurology and neuroscience from Harvard, yes.
Okay, so I sent you this. Mercedes Benz has a car that can read your mind. And then the subtitle is, hey, car. Oh, you've already done it.
So Mercedes is. So there's this in the. In the article. And maybe we. We can put these images up in. At least in the video that'll be on YouTube is there's actually a headband that they're putting on that has sensors kind of all over it. How is it possible that Mercedes can read somebody's mind and anticipate that they want to go from country music to heavy metal or that they want the temperature to, you know, they want the AC turned up or whatever it is? How is it possible that they can tell that by the electricity or how is it signaling them that, well, there's.
Two parts of the brain you'd have to look at. And this little headset thing is called a BCI or a brain control interface. And it's. I noticed in, I think the thing you texted me, it had a lady in the seat and there were some bigger sensors way here in the back. So this is where all of our visual stuff is processed. It's called the visual cortex or the occipital cortex. When we're looking at things in a certain way, our brain will go back there to a very specific area, and that thing will probably have to learn it. So you probably have to strap that thing on and it says, oh, welcome, Chris. Let's go through your introduction. Look at the cold knob, look at the warmer knob. So it'll kind of walk you through that because everybody's brain is going to be a little bit different. So it'll probably have this thing where you're walking through it, kind of like setting up face id. The second part of that is they're going to have you imagine probably a control center in your mind, and they're going to say, I want you to think about reaching out and turning it to warmer, reaching out and turning it to cooler. Now, that's going to read your prefrontal cortex. And this is where we. We do planning and anticipation. So if I'm sitting there and I'm like, man, it's really hot. I wish the AC of my seat was on the thing, mapped out what that looks like in an electrical signature and says, oh, he wants his butt to be five degrees cooler. And that's what it is. So there's. There's guaranteed there's some kind of a walkthrough where it's going to map out your individual differences and then it'll have.
Kind of a baseline and then it can tell, kind of like body language, in a sense, that the change then triggers.
That you're anticipating something else.
Yes.
Is it similar?
Yeah. So it's monitoring a baseline. But I mean, that would change for people that are on drugs. Like, there's a. There's a drug people get from migraines called topiramate, which wildly changes electrical conductivity inside the brain. And maybe an excess of caffeine is going to make someone start doing that. Like you're just sitting there not desiring anything. And like hall and Oats magically starts playing I don't.
And the heat goes to 99.
Wait, what.
What negative experiences have you had with Holland Oats? The.
That.
That's your analogy.
Why them? Right? None.
None. I love it. I thought you'd find that article interesting. I thought of you when it came up in my newsfeed. I was like, oh, Chase will know what this is about.
Yeah. And I was. I was. What we said privately off camera was like, I hope that's not controlling the vehicle itself because people magically discover that they have epilepsy every single day.
From a lack of sleep, stress, dehydration, alcohol, hormone changes. Those can trigger epilepsy. And that would be real bad news.
Yeah, that would be. That would be scary. Thanks so much for watching this clip of Service Driving Revolution. We're uploading new stuff every day, so make sure you subscribe and click the bell icon so you don't miss out. If you have a question you'd like us to answer on the show, call 8333 Ask SDR and we'll answer your question on the show. That's 8333 Ask SDR. For special deals on our books and training, head over to offers.chriscollinsinc.com now that's offers.chriscollinsInc.com I'm Chris Collins and I'll see you in the next video.
