A short YouTube monologue by Chris Collins arguing that identity and goals are mutually defining: what you strive for becomes who you are. He urges leaders to raise standards—creating exceptional customer experiences, mentoring future leaders, and being proactively involved—while expecting high performance and not tolerating underperformance among clients and teams.
I find there's this, like, kind of like, funny connection between identity and goals. Right. If you think about it, your goals are your identity, and your identity are your goals. Like, whatever you're striving for, whatever you're trying to achieve is who you are. And so if you want to be the best, you want to create an incredible customer experience, you, you know, you want to do something that matters, you want to mentor people and create future leaders in our. Then we're going to have a higher standard. We're going to have a higher bar of what is acceptable and what we allow to happen. Now, yeah, it's more work. You can't just sit in your office and ignore everything. You have to get, you know, involved. You have to be proactive. You have to be out there. You have to be listening and paying attention. But in the. In the clients that we have that perform at a high level, they expect themselves to perform at a high level, and that becomes their goal, and they don't tolerate underperformance in any way.
