Chris Collins argues that matching competitors' prices is a weak strategy for serious businesses. Instead, study what makes people buy, review your charges regularly, and make strategic pricing changes that don't feel like a sudden grab.
The next part is intelligent pricing strategies. And by that, what I mean is if you aren't reviewing what you're charging and when's the last time you change stuff, how much you're paying tax to do certain jobs, if you're not being strategic about that, you're really, really missing the boat. Too many people rely on the single pricing strategy of calling five other people and trying to be in the middle. And I would contend that if you're in charge of a multimillion dollar business, like most of you are, that you can be way more strategic about pricing strategies. Like, try to become a student of learning about how pricing works, like what makes people buy certain things or buy, you know, other things. We've got stuff in our training that would probably, you know, knock your hair out. But But 100%, I think pricing strategies is something you can day that causes no pain.
