Founder-led marketing beats hiring agencies. Build a personal brand around your Ideal Customer Profile, then create content that speaks directly to them. The founder of Searchable targets marketing managers and founders with posts about scaling brands and SEO, funneling them straight to sign-ups.
I think that the most valuable, the most scalable, and the most cost-effective way of marketing your business is founder-led marketing. And it is so valuable because when you build a product or an MVP, you can push that out to your audience and you can get those early 100, 200, 300, or a couple thousand people using the product. And that is worth so much, I can't even quantify it. So you're probably thinking, how do I build a founder-led personal brand? There is this term called ICP, which is ideal customer profile. And so ideally, That is what you're targeting. You're trying to create content so that your ICP are interested in reading that content because that gives you the opportunity to then bring them from your LinkedIn or your Instagram through to your product or to your waitlist. For example, I am building Searchable, so I want to connect with marketing managers from brands and I want to connect with founders. So the content that I'm making on my social media is about scaling brands. It's about marketing. It's about how to do SEO. It's about how to appear in ChatGPT because that content is the sort of content that founders and marketers are interested in.
