An outlier post gets five to ten times your normal engagement. When that happens, the content itself, not your brand, drove the success. Pre-validated content is an idea that already resonates so strongly it's built to perform.
What is an outlier and what is prevalidated content? So an outlier is when a certain piece of content that another creator posts or yourself posts receives 5 to 10 times more views than their ordinary piece of content. So if a creator or yourself are getting 1,000 likes per post every single time, and then suddenly you have a post that gets 5,000 likes or 10,000 likes, it's most likely that the content and what was said in the content is the hero as opposed to the creator themselves being the reason why it was successful. And so it's very important when you think about your content that you give yourself a head start on creating high-quality, high-performing content.
