Ep 193: Automated Income (Almost!) with Neil Twa

Then the book is going to be a read that gets you through the understanding of how to pull it together and how to actually get it off the ground. And it's based on more than 10 years, millions upon millions of dollars in sales and millions and millions of units moved through this platform to build it into a real business model, not a side hustle or a hobby.

Welcome to the Next Level Income show where it's our goal to take your income, your investments and your life to the next level. I'm your host, Chris Larsen. If you haven't yet, get a copy of our book for for free at our website nextlevelincome.com. that's www.nextlevelincome.com. just click on the book link and I'll even send you a copy if you put your address in. On today's episode we have My friend Neil Twa Neal is the visionary CEO and co founder of Voltage, an elite Amazon growth consultancy. Enabling tens of millions in annual sales across multiple channels. With a track record dating back to 2012, Neil and his award winning team and clients have collectively sold over $100 million in Amazon sales today. Specialize in launching, scaling and successfully brands within the eight figure range. Voltage's unique skin in the game approach offers personalized one on one coaching and mentoring, guaranteeing revenue growth and enabling newcomers to achieve $100,000 in net new profits within 12 months. Emphasizing a strategic focus on the end goal, they redefine the art of business building. And today Neil's going to share more of this as well as his new book. Neil, welcome back to the show.

Thanks Chris. Good to be here my man.

Yeah, you are, you are one of the elite few that has come back on as a repeat guest on the show here. And yeah, we were just checking. Yeah. Man. Two and a half years ago. Episode 71. So if you want to check it out, check out episode 71. You can go back through our archives and learn a little bit more about Neil. But we wanted to invite you back because you just came out with a new book. We really look forward to sharing that here with the audience and what they're going to learn. And I'm going to share some of my thoughts about why. Why you should look into what Neil's doing. But if listeners aren't going to go back and listen to that episode just yet, Neil, please share a little bit more than I did about your background in the intro here and what you do at Voltage Digital marketing.

Full 30 seconds. I'll try to keep it to the most Interesting things that people might want to hear. Stuff that's not relevant to maybe anybody but my mom. So, long story short, I left McCormick Solis gig in 2007, set out to do a series of companies, eventually ended up in affiliate marketing and online. Figured out I had a really good aptitude for buying, selling traffic, which led me to lead generation. And some of that lead generation and online activity made some companies, you know, very successful. And in that process of how to drive leads and traffic and acquisitions online, I discovered a couple products that I was selling for some companies and I thought, hey, you know what, I should just own the end if I can drive the traffic on the product. So that set me on the e commerce journey in about 2010. By 2012, I had launched my first product on Amazon. It took us a couple of years actually about into 2011, 2012, ish. And launched my first physical product test in just a simple, you know, arbitrage, flip your way to wealth idea just to get started. Because I didn't. Nobody really knew what the heck was going on. And this was so like wild, wild west that it was kind of just what could you and how could I grab 10, 20, 60 of them? Just see if it worked. And it started to work and it became kind of a bug. And I was like, man, I have to figure this out. Systems, process background, building companies in many different ways. And so I'm like, okay, I want to figure out how to automate this to some degree and make it somewhat passive and, or if at all possible, you know, make it almost automated income. And so we did, we learned the processes and the systems that Amazon has in place and you know, fast forward 10 years, that thing has turned into an unbelievable juggernaut with like 8% of the market share.

Now say it again, How? What percent?

So last graph I just saw a couple days ago is they were like 37.8% market share. And very far behind is Walmart with like 7%. So the top like three other major online retailers don't even make up the majority share of what Amazon has in the stock marketplace. So it's the juggernaut of traffic and products delivered in 30 seconds or less. So you buy them and they're delivered in two days or less to your doorstep. So this amazing, incredible machine which has opportunities and pros and cons, as in all ways, I like to keep it pretty. You know, there's every business solves troubles and there's Amazon's world too, and there's opportunities and we talk about some of that in the book. But at the end of the day, you know, we've been doing this for quite a long time, more than 10 years. When others went off other things, we stayed in the world of Amazon and E commerce and continued to adapt and thrive and grow and build brands and exit brands and now we're acquiring brands and so have decided to once upon a time here about a year ago to write some book and take some people along for the ride. So it's not just me. I've got about 15 contributors in the book that are talking about our, you know, the playbook, the business model and its opportunities.

Yeah, yeah, I love it. So let's, let's back up and lay a little bit of groundwork for the audience so they can better understand, you know, what we're talking about. So, and I remember you and I talked about this in the, in the first episode I was talking about how, you know, I, I go on Amazon, I order my favorite protein bars and they come, I get them, but they don't really come from Amazon. So Amazon, you know, if, if you don't mind breaking it down. So Amazon has their own products, but then they also have basically a marketplace. Do you mind sharing a little bit how that landscape works?

Yeah. So Amazon sells some of its own products. It's like less than 1%. In fact, they're shutting down most of their brands really. Some challenges they've running them and getting into trouble with them and some bad actors inside of their business that have done some things to help damage their brand which has led to them having, well, bad acting basically paid inside the company on the down low to, you know, make it harder for certain brands to compete with other brands who paid them to take down the other from the inside. So there are, wow. Yeah, there are problems at every business like that. Of course you could globally accuse Amazon of being, you know, the behemoth problem, you know, stealing products and doing all these bad things. But in actuality in every business there's bad actors. Is it their policy to do these, some of these things? No. But instead what happens is you use the ecosystem and use pros and cons. It is a 20 billion plus dollar infrastructure that is now has the sixth largest logistics company in the world with planes and ship, automotives and trucks and all this stuff. Moving something to your door in two days or less, we simply leverage that infrastructure. Instead of building our own warehouses and employing people, we leverage that to move the products. And what's called fulfilled by Amazon FBA and that. Yep, the FBA was actually the company they purchased around 2008ish. Maybe just a little bit earlier if memory serves me correctly. And to actually help them go from books into physical products beyond books, like selling all things to all people in 30 seconds or less. And for the first time since they started, they've actually got a deal with Hyundai that is going to hinders their cars on Amazon this year. Wow, that's an interesting change. But it's this big infrastructure of logistics and warehousing and trucks that basically take my products that we send into Amazon. And when someone buys that thinking it's maybe Amazon, they don't know sometimes the difference and is delivered to your doorstep like you got. I don't have to carry that package or do that. The warehousing, logistics and fulfillment takes care of it for me. Which gives me the capability of having a lifestyle by design with these setting up what I call the almost automated income infrastructure that doesn't require me to touch, move or handle those products. And that's one of the biggest benefits of what you know, these economies of scale allow me to do. And I do understand the negative of it because I had a warehouse, I had 22,000 square feet in Utah one time.

Oh really?

12 employees? Yep. And we were running about 10, 18 foot, 10, excuse me, 40 foot trucks a week through that warehouse. We remove a lot of product. So we got rid of all that and now I've set it up so that you don't need that and you could do it from 50 acres in the country like you and homeschool your kids and live off a squirrel powered Internet and drive your life.

We know, we know that's not true, but.

Oh, it's squirrel power, dude. I pay a lot of money for those hyper crazy squirrels to get on there.

Yeah, there we go. Yeah. And Neil, not everybody knows you like I know you, but no, look, I think what's amazing is you have, you've put this together and it allows you as well as your, your clients and people that you work with to live life the way they choose, which is what you're doing. Which I have.

Really. It is a lifestyle by design.

Yeah, absolutely. So your, your new book, I got it pulled up here on Amazon is almost Automated income with fba. And as you said before, FBA is fulfilled by Amazon. Correct. So what you're. And again, I think there's people listening that they don't even know that Amazon started as just an online bookstore. Yeah, bookstore, yeah. Which I certainly remember. And now being this logistics company, as you Were saying you leverage that logistics company.

Correct.

You essentially partner with Amazon right now. Okay, so what does that look like? So you say, okay, we're going to start this business, so walk us through. And if this is in the book, you can walk us through kind of. I know it just came out by the way when we're recording this, so I have not had a chance to read it. But walk us through what listeners are going to learn and like, why should we even consider this as a business?

So answering in reverse first, why would you even consider this as a business? You should be in the quick market economics of E commerce. You probably have bought something online which means you understand to some degree 30,000 foot, you know, that you can buy product and have them shipped to your house so you could go get physical products in the same way from any retail store. This is just another mechanism, right. Which allows it to be moved online. So terms, that's what E commerce actually is. We chose Amazon to take our products to first because their organic traffic system is moving, you know, information on this big AI system. Everybody's so happy with AI and they're so excited about all the possibilities of artificial intelligence and AI systems right now. They don't recognize that many of they've been using for years and years and years, even decades, are AI driven systems. And Amazon is an AI driven search engine. And it's using billions of data from buyers to help put product just in time in front of a buyer who will want to buy it in 30 seconds or less. And so we take advantage of that ecosystem to move those products. The opportunity with E commerce is it's growing. Forrester and bank of America Research published a study that said in By 2040, the 65% of current retailing, 35% of e commerce is going to flip. It's going to be 65% E commerce, 35% retail. So the inversion is happening whether you are a part of it or not. In terms of the way you make money or take opportunity, you're going to be a part of it because of your life. Right? And we watched it shift in 2019, 2022, 10 years of growth. In the first quarter of 2020, it just went vertical. 10 years of growth in 3 months. It created a big adoption curve back.

Up because that's worth underscoring.

It's huge.

You just said that the growth in Q1 of 2022 was equivalent to 10 years of growth prior, is that right?

2020, yeah, that first quarter of 2020 where people were forced to go online because they couldn't go out. Created a part of the adoption curve. Okay, gotcha. Became adoption mainstream. It was now a huge jump. Then what that also led to. The second important thing is that most recognize this to some degree now, but it mobile purchases on your mobile phone that exceeded desktop purchase for the first time since it came online. And the Statistics are around 58.4% of people are now buying something every week because their barrier of entry has changed and their barriers to purchase have changed. So they can just click on their mobile phone. So it's really taken this huge change and that's created huge upside potential for those who are involved in getting involved. It's not too late because the growth is going up. So in 2023 we were going to hit about 800 billion in sales in the United States alone and about 6.5 trillion worldwide. Okay. And in terms of certain markets, that's actually still kind of small. Big, but still kind of small. So at the end of the day, you know it, over a billion in sales broke it by about 200 billion in sales, which has allowed us to go through 2023 and into 2024 with this vertical growth now showing about 1.2 trillion in sales in the United States for the coming year. And believe it or not folks, you're swiping credit cards to the tune of new records. In the quarter of 2024, it was the highest sales record for Amazon. So you guys bought more in that year than any year prior. So when people are like, well, industries are going and the market economies are going that way, I will tell you, E commerce is actually going this way. So many opportunities are still presenting itself. It's just what are the opportunities and when do they present themselves is probably most important, important to understand. And that is where do I see this fitting into the picture? Where do I go through the processes of understanding? And that's covered in the book. It's covered in the five steps that we take to basically go through a process of identifying the product, identifying the market, identifying activity of selling, identifying how Amazon moves that product to people just in time. And then what we finally call the Platinum principle, which is these businesses worth more in the end than at any time during the business building phase. Now, you being a real estate guy, understand building assets, multifamily, short term rentals, et cetera, ultimately is an asset that can churn later on. Okay, so those who are my friends on the real estate really get this because I'm in real estate, but I'm in digital. I'm an asset, but I'm an inventory based asset, not a home based asset. So there's a lot of parallels to the way E Comm works for those who are in real estate. And so we parallel those brands like multifamily units. You build assets in a digital and physical space with inventory and you know, digital front. And I have an unlimited upside potential of increasing that brand and marketing. So I'm not locked into comparables. I can hack and force my price higher and force my brand to basically whatever the market will bear. And I'm not limited like real estate into certain comparables or market. If I can outproduce out buy and out value my product perception above my competitors, I can charge whatever the market will bear for it.

I love that. So you know is as you were saying for listeners, it's like Zoom, right? Like.

Yep.

Not everybody use Zoom. Prior to Covid and look, I actually used to record most of our podcasts in person or we at least go to a studio. Yeah, now I'm in my, now I'm in my home studio, as are you. And it's just wild. It transformed almost instantaneously so fast. And that's persisted. Just like zoom has persisted, the trends on Amazon have persisted. So you walk through those five steps, Neil. So if somebody's listening and they're like, okay, like there's a huge opportunity out there, I can, I can build a business and do this. But there's all these products. How on earth do you figure out what to sell and like what niche to get into it?

A little overwhelming, but let's just look at the something very simple then we call the urban mining hack. Okay. It's all around you.

It's in the urban.

Yep, Urban mining hack. Okay, so we go data mining for products that we have in our home that can create daily profits in an E commerce model. Okay, so you, the simplest way is for you to pull up your phone or go get your wife. She's the one or your significant other who does a lot more buying in the house. Look at your last 90 days of purchase history on Amazon. Okay, what you need to understand is by Amazon's own addition, 60% of the products sold on Amazon.com come from third party sellers. Okay, so extrapolate that math. So for the products I have, I can consider 50 to 60 of the products I purchased most likely in the last 90 days. Especially in my house with five women and homeschooling in the middle of nowhere. We get three to four triples a week in my House our products that you can sell online. So the big question is when you realize you can create using just that one thing. And I want my clients, when they first get started in seven days, create a list of 500 products. Just put them on a list. The more product list, okay, first actually it's most product list. Then we'll get to the more product list. So the most products I can think of, just start writing it down and going into your life and starting to conditionally look at the environment that live in. The soccer practice, the dance practice, the kids school, the play, the band, the pets. Everything in your life is a potential product opportunity. And if you on Amazon, there's a good chance you can sell it on Amazon. So once you understand that one simple little leap, okay. Then you understand that there's plenty of product opportunities and to build a really long pipeline of them. So what we really need to get into is the numbers. Like, how do I know that it's going to sell and how do I know that it's going to be profitable? How do I analyze it like seven and eight figure sellers.

So you put, um, okay, so you put that list together, that big old list, sift through that list to figure out what are your winners.

So for your clients, not even that just yet. All we're going to do is put them on a list and then we're going to look for a, excuse me, a pattern. The pattern is, is I look at those and I start seeing in my own life and products that I've purchased and ideas I can come up with. Just going around my house, in my life and my weekly activities with kids or otherwise. Yeah, this list is going to come up with patterns. The patterns are going to be, okay, well I see there are 15 home and kitchen, 27 out products, and one hundred and nine, you know, pet products. So what are you going to think about that? What logically can you conclude as you're conditioning yourself, look at these lists, you can condition yourself to start seeing the kinds of products at which you've not only bought, but bought repeatedly or bought variations. Those products because of an interest you have or an interest of someone in your life.

Yeah.

Typically a woman 27 to 40 because they buy 80% of all products online. Okay.

Wow, statistics. Yeah.

Yep. So when we get to the end of that, we find my brands and the brands of my clients all target that group because they are just buyers beyond Amazon too. Just so we're clear. So the end result is now I got to go by the number. So as the Patterns appear. I take the products in the pattern and I move them into the number.

No problem. No problem. Okay, so you make the list, you figure out the patterns, you move them in and then. All right, so you got that figured out. Do you have, do you have an example of a product that's been very successful?

Absolutely. So we have sold in a couple of different. Well, actually more than one brand, but one brand in particular. We sold tens of thousands of units of a doll. It was a stuffed animal. Okay. It's kind of a pet stuffed animal.

Yeah. And we got. Of course, I gotta. I got a closet full of those downstairs.

Right. Well, if you got.

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Yeah, this thing. Okay. Actually I discovered it when I was up feeding my third daughter. She was up, mom was tired. We have four kids in four and a half years. So we retired for basically a decade.

Yeah.

And I took the late shift because I'm a night owl. And I was up feeding the bottle and taking care of the baby. And I ended up flipping the television on mindlessly, you know, 4am Feeding a kid with a bottle, trying to stay awake, and up comes this infomercial for a product. And you know, I got kids products and add products and you know, but wait, there's more kind of products continuously. And so up this bottle, you know, comes up this product. And it's this pet seat thing that you put in the car and put the seatbelt through it and it's got these little things to rest head on and it's really cool. It's like a little dog that got a little cat, they got a penguin. I'm like, hey, that's actually pretty cool. I should buy one of those. That was my first instinct. I should buy one. But then I remember conditional training and it was like, hey, what if I could sell one? So I kind of flipped it on its head for a second, said, hey. So I ordered one so I could actually now use it for market research. Okay, I got it. I was like, well, this is a little flimsy. The head feels like it's fallen a little more. It's not built like very good quality. And I gave it to my partner. I said, hey, what do you think about this product? What we want, we do. A couple of days later, he says, you know what, we can change this just a little. We can innovate it. There's no invention. We can just follow what somebody else has sort of done and we can just innovate a little changes. We can maybe make a little bit like an anime. We can make the eyes a little different, sort of a different feature, a little bigger headset. We can, because we can make the padding a little different. It'll feel a little stronger and make the edging and seam. So we went to Amazon and we found their product and it was like, here are some of the complaints people had. So we just went and we made better versions of it. We innovated some simple changes to the product and we test launched it. Okay. Just a test market. Not smart enough to tell the market what it wants. We're not Elon Musk, but smart enough to read the data and say, hey, find something someone wants to buy. Number one problem. Sales fixes everything, right? Sold 2,000 units in an eight week period.

Okay.

So we actually blew. Our prices were higher. The other company was called Seat Pets, okay? And they had this infomercial and we said, hey, they got to be, you know, spending money on an info. They're on Amazon. Great. We took iPhone pictures and made just a little better listing and threw those three bullet points up and said, hey, here are our feature points. You know, bigger head, looks like an anime. Stronger characters, bigger. You know, what are those things called in the front? Not a patch, but a reputation. Crowns in and stuff on the front of them to hold them in place. There you go. And we made those a little stronger and a little bigger so people could fit more crowns and more stuff. And they just sold like hotcakes organically. And then we got another 2,000 or 5,000 and they just kept selling like crazy. And we called ours Belt Buddies. So we came up with a brand that no one had ever heard of, Belt Buddies. And we made a competitor seat Pets. And we went and competed with them in the market and we beat them. So simple things work great. Things that are not complicated innovations, not invent. We just follow what the data in the market says and then we test it. And this is where we didn't go 8,000 units deep to find out if we could sell it right. We took a hedge bet and recommend doing 2,000 units. Now, I typically recommend more like a 200 unit test, but we went for the moon and said, hey, you know what, we gotta shoot for the moon to see if this will work. And so we went for two units and we sold them like crazy and we sold them organically. And then we, with no marketing and no ads and no playing around the system literally showed us how when a product demand and people want it, Amazon will put it in front of people for you. They will market it, they will push it out. Their engine will get it in front of people and they'll want to buy it. And the more they want to buy it, the more Amazon you to sell more of it. So when you're in line with that engine, when you're riding that wave, it will push you along. So you just need to come up with a simple product idea. We don't sell supplements. Okay. We sell electronics. Those are complicated, expensive. And we don't sell T shirts and clothing because people have high return rates. But then I pretty much sold everything on Amazon to this point except for cars. Sold cars on Amazon. Yeah.

Well, now Hyundai's right. They'll be doing that.

So, yeah, Hyundai will do. I'm sure it's going to have some market opportunity if they present cars in that way. No doubt.

And what, what's cool, Neil, is, and we talked about this a lot, you teach people how to do this.

How does that work? I teach them how to identify those products in their own life and build a process and then determine like that, you know, belt buddies, that it was profitable. It has to have a minimum of $12 in profit unit. That's one of the metrics. It has to have a sales velocity that will turn enough and it has to have enough profit to ensure we can get revenues, profits, growth, scale. Okay. And then exit. Those are the pillars.

Yes. So, all right. So you're actually building and much like we do. And this is kind. You know, I love the value add strategy in real estate. Absolutely. Which for listeners, which you should know this if you're listening to this podcast, but if not the value add strategy, we buy a piece of property, we improve it in some way, shape or.

Form that improve the. Exactly.

Maybe physical improvements just like you were talking about, improving the product that's out there and maybe operational improvements on, on our side. But we, we improve net operating income, which allows us to then sell the property at a higher, at a higher value.

Buy a property, Sell a property.

But, but you're. What you're outlining, Neil, is basically taking a product that's in demand, innovating, as you mentioned, which is, which is kind of your value add, and then building that business on Amazon and then, and then exiting. So it's very similar.

Correct. We cash flow that. And instead of what if I built one product or one piece of real estate? Instead of selling it one time, what if I could sell it 10 times? What if I could sell it 100 times? What if I get 500,000 times now?

Okay, so you mean from a product perspective, you mean.

Yeah, from a product perspective. Right. So a product begets a revenue stream of additive time in market will give me repetitive sales and units. Each one turns into a cash flow revenue stream. Right. So each time instead of building something and a product, okay. I build product by product by product into a portfolio that cash flows. Okay. And then from now all of these.

Products in that portfolio are related.

They're all related. Size, shape, variation, accessories. If I'm selling to a mom who's buying that product, okay. For child in the car, and she trusts my brand, how many other things is she willing to buy from me?

Interesting. Gotcha.

Right. And then so once I've captured her, I can her into many other things too. Yeah.

So you teach people how to do this, build a product, build a portfolio and then automatically exit that. And then, and then you can continue to do this. Is that true?

You can continue to do it across many brands and as products as you can come up with. When we build the products into brands, we build them into growth and scale. It becomes a double asset. You could sell off a brand or you can sell off the whole company. You can build multiple brands of products within it, have multiple product holdings. You can have, you know, like in real estate, multiple product properties that are cash flowing. You can have multiple brands and products that are cash flowing. Then the whole asset portfolio becomes a salable asset. That's where voltage kicks in. Because we actually have a first right of refusal with our clients to broker the sale or buy the company if we feel it's a good Fit for our investment group.

So we have you not only help your clients build the company, you help them sell it or you may even buy it from them.

That is correct. They have a beginning and a to Z aspect when they work with us. That's correct.

Yeah. I love that. And tell. So tell us a little bit more about your book. I bought it. I bought a week ago. Like I said, I've been on the road here the past week. I'm looking forward to reading it here.

Yeah, no, I'm looking forward to hearing your.

But yeah, who should buy the book and number one bestseller right now I'm looking at it in Internet marketing. But who should buy the book? What are you going to learn in the book? And then how can, how can people get in touch with you and learn more about how they can actually work with you if they want to? Neil?

Yeah. What I want to show people how is longevity and cash flow in business leads to profit and assets because these are asset driven business models. And if you have a real estate mindset, you're going to understand exactly what I'm talking about. So as we build these companies, I've got a playbook and the play and driven through millions of sales of products and of course opportunities lost. So there's some learning curve in this that's talked about in the book. And I brought about a compilation of people I've interviewed for the last three years and case studies who follow through that playbook, who've been interviewed on my podcast and we feature them in each of those chapters and it is based on my entire playbook. Okay. So as you go through, you'll see the opportunity to learn even if you have no experience this simple plan of action take you through and the entrepreneurs that have also followed it or have a similar plan that follows our playbook and that's all giving you these insights, lessons, strategies, part of each of those chapters that build on top. So if you want to learn how to get started and understand the least the 30,000 foot playbook of strategies and some tactic, then the book is going to be a read that gets you through the understanding of how to pull it together and how to actually get it off the ground. And it's based on more than 10 years, millions upon millions of dollars in sales and millions of millions of units moved through this platform to build it into a real business model, not a side hustle or a hob. Yeah. And that's in the business. And I had the distinct pleasure and honor of one of my friends writing the forward for the book. Kevin Harrington, who was from Shark Tank.

Oh yeah.

Yep. 6 billion in sales online and in the business industry. A titan if you will. And he wrote the forward in the book so I was very.

He certainly is a titan. Absolutely. What is your like what are some reasonable numbers for somebody that works with you, Neil? So you have a ton of people that are, you know, they listen to this podcast, they want to learn how to make more money. But absolutely most people want what you and I have. They want time freedom, they want location freedom, they want the freedom to do what they want, you know, with their lives. You know, what can somebody expect to kind of generate with with the time, you know, reasonable time.

So reasonable for us we have a model that's do you know something for three to five years that no one else is willing to do so you can live like nobody else can after. Sound familiar? So expect three to five years of business building to opportunity for cash on cash value in here to a six, seven or eight figure business that turns off a minimum of 15 to 20 up to 30% net profit on that business every year. It's expected that my builders are building products that lead to a portfolio that give them the opportunity for every 1 million in sales to take between 2 to $350,000 in profit home every year per every 1 million. So gotcha. That's, that's realistic in this model in time, in market, in product development, not the first product or even the second. We're not doing home, you know, home run, hopium, make money kind of nonsense. We're business building which means we know that I'm energy, attention and money to develop a cash flowing asset that has a saleable outcome to it just like real estate or any other real business model. So we treat it the same way, treat it like a business with growth. What is the potential upside? There's obviously, you know, people will fail out. So that's the downside. People will start a business and not realize it's a business which requires the time, energy, attention and money. And then there are people who get that, understand it and with tenacity and grit and perseverance can see eight figures in less than five years. I've had a case study provable and by Matt Harward that got to 5 million in nine. Okay, 5 million a month in nine months. He built a $40 million a year business in the first 12 months. Results are not typical folks. I'm just going to tell you scale and scope of this model. Looks like E Commerce itself is an Unlimited potential opportunity when brand driven goes fast. If you are listening to this podcast setting on an iPhone maybe or an Android and you bought one or more of those products and you understand the trick, we borrow from retail once we lock into a we simply sell more of the same products in different variations and packages for our people to become brand connected. You do that correctly and the upside. So this is tremendous for those who get involved. Okay. Our goal for each client is in the first 12 months it's a minimum of 100k in net profits and we actually know that to closer to 150. So there's a range and that is just the bare minimum of ROI that I would expect from the first series of products under our BY five playbook that will be accomplished. Can they go faster? Can one take off and then get you into a whole product line? Absolutely. But time and market brings a little bit of luck. For every business that stays in market longer, luck just happens. Certain things occur, market opportunities present themselves and things go faster. But understand that dedication and time is a component mindset's a component of this. But of course choosing the products, the process, the data and the metrics are important too. And I can guarantee if you go it along, it'll take alone it'll take you three or four years, half a million dollars to do it now. But I've got systems and resources and experience that are all outlined in the book for you to take a look at so you can understand why we can actually do it a lot faster.

I love it. So Check out episode 71 if you want to learn a little bit more about Neil's background. Where you can get the book on.

Amazon, obviously Amazon almost automated with fba. It's right there.

Yep. And we'll have a link in the show notes here. I'm. I'm putting that in right now so you can get a copy just like I did. And Neil, what's the best way for listeners to get a hold of you directly? Voltage Digital Marketing. If they want to learn more about how they could start one of these businesses themselves.

I got a free training that people can check out through these four or five steps in detail over the shoulder. It was part of a Wealth Without Wall street live inner circle conference that I did that explains everything about time, energy, attention, money and how to build an asset cash flow driven model. You can go to voltage DM voltage DM.com that's voltage digital marketing.com voltage DM.com and check that out. It's free to go and investigate there's also a podcast that Kevin and I did. After that you can check out as well, which will go over the overall business, how we approach the as seen on TV for Amazon that we talk about in there. And you guys are more than welcome to Google. Me too. I got a short last name. I'm not a short dude, but I got a short last name and I don't hide on the Internet.

He's not. Neil is not short. I met.

I am not sure in person.

You've met my family in person? Yes, sir. And yeah, I said, I was like, wow, Neil, you are, you are bigger in real life. Your personality comes through, but size on camera does not. So, yeah, Neil's the man. Check him out. Check out. We'll have all these links in the show notes if you're interested in learning more about this. Neil, always enjoy catching up with you, my friend. Stay warm. It's, it's really cold where you are today. Um, which is why we're both bundled up here a little bit. Um, and hope you've learned something from listening today. Check us out. Neil, thank you so much.

Thank you, sir.

Hey, Chris, here again. I hope you found this episode valuable. Now I have one more thing to give to you. We have a page for my coaching clients where you can get a free copy of my book as well as much more from previous guests on the show. Just check out nextlevelincome.com coaching to get a free copy of my book, audiobook and much more. I'll send you a copy of my book and cover all the shipping costs as a thank you for listening to the podcast. Also, please like share and take just 90 seconds to give us a rating on Apple Podcasts.