Volkswagen lost €14 billion and cut 1,600 jobs after mishandling AI, while Nike paired AI with human creativity to design shoes Kylian Mbappé wore at the World Cup. Two opposite bets on where AI fits in customer experience.
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Do you know Volkswagen lost over €14 billion, 1,600 jobs, and delayed Audi, Porsche vehicle launches for over a year because they mishandled and misused AI? On the flip side, Nike used it brilliantly to pair with the human element for the artistry of running on clouds with the physics behind saving cost of material. So Kylian Mbappé sporting those good shoes running across the field this World Cup, hopefully losing to our American squad. Curious to know more on what matters in CX today and which companies are leading the way the right Way with AI? Tune into this podcast episode and find out.