In this motivational coaching video, Chris Prefontaine addresses the recurring question among real‑estate investors: whether 2026 is still a good time to invest or if they have "missed the boat." He asserts that investors have not missed the opportunity, but warns that staying on the sidelines carries a massive opportunity cost that will be regretted by 2028‑29. Prefontaine attributes current market uncertainty to rising interest rates, sensational media coverage, and overall market volatility. He contrasts the behavior of the masses—who tend to avoid necessary, sustained effort—with the top 3% of performers who take focused, confident, and controlled action backed by a solid plan. Using the COVID‑19 pandemic as a parallel, he illustrates how some competitors closed their doors while he and his allies doubled down, leveraging creative real‑estate strategies that can pivot as the market shifts. He emphasizes that trying to time the market or follow the masses is less effective than adopting flexible, creative approaches that adapt to changing conditions. The core message is not whether to enter the market now, but how quickly and aggressively one can double down, serve as a guide for both buyers and sellers, and capture the heightened demand. He concludes with calls to action, directing viewers to free blueprints, strategy calls, and masterclass resources at smartrealestatecoach.com and 3paydaysbooks.com/youtube.
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So the big question we keep getting is, is real estate in 2026 still a good opportunity or did I miss the boat? It's coming at us every single week. Why? First of all, the short answer is no, you didn't miss the boat. But caution, the opportunity cost for you sitting on the sidelines is enormous. And I promise you, in '28 or '29, you look back and say, I wished I had, I wished I had, I should have, instead of I'm so glad I did that. Now, why is this happening? Let's address this. Why does this keep coming up? Well, you've got interest rates rising. You've got the media screaming at you as they always do, but even more so now. You've got total uncertainty in the market, rightfully so. It's a different one to figure out, right, for the masses. And I'm going to get back to that in a minute. Now, let's talk about the masses. Do the masses do what is required no matter how long it takes, no matter how hard it is to accomplish all their goals? Generally speaking, in life, do the masses do that? No, they don't, sadly. What do the top 3% do in any field? They do what's necessary. They take focused, confident, controlled action with a plan behind it. Now, where does this plan come from? Well, here's the good news. The reason I think this is not only a good time— not only did you not miss the boat, but it's a time to double down big time. Why do I say that? Let me give you a quick example of COVID When COVID happened, there was uncertainty just like now, right? And the media was screaming every which way. They didn't know what to do. What happened? I had very good friends in the business, in the same business as me. They were competitors, but we're good friends. We keep in touch to this day. You know what happened to several of them? They literally made a decision to close their doors during COVID close up shop. I talked to them during it and I still talk to them today and they closed up shop. They're out of business. They were doing several million dollars. What did we do? We screamed to our family community, double down. Now's the time. Here's how, here's why, and here's the controlled, confident plan. So back to that plan. The beauty about real estate on your terms, the beauty about creative real estate and the smart family is what? That we can pivot as the market pivots. See, there's one thing constant. Real estate constantly changes, right? If we know that, why try to time the market? Why listen to the masses? Why try to time different geographic areas when you can just change your game as the market changes? That's what creative real estate provides. That's different than the masses in a big, big way. And by the way, we don't just say to you, instruct you, here's what you do. It'd be like me saying, here's how you do this particular run or marathon. Instead, we're going to say, here's how you do it. And hey, let's lock arms and do this together. That's a big difference. So don't be nervous whatsoever about my statement earlier saying the market's different to figure out. Be excited for all the stuff that can come out of that. So this is not about are you prepared for the market? Is now good? It's can I adjust and can I still provide huge value for the huge demand that's bigger than ever for you to provide that, for you to provide a solution, for you to be the guide Both buyers and sellers need you to be a guide. So this is not should I participate right now? It's how quickly and how fast can I double down? Don't pull back. Don't try to time the market and double down now. Now, let me give you some resources real quick as we wrap up. If you want our blueprint on how to operate right now, how we're operating now, and how people just like you are doing deals right now, not sure where to get started, go to smartrealestatecoach.com/ Get going for free books, strategy calls, and a whole bunch more. We're going to help you get going the wicked smart way. We've been after this for over a decade doing exactly that. Just go to 3paydaysbooks.com/youtube. 3paydaysbooks.com/youtube. You'll get our free blueprint. And while that's coming to you in the mail, I know you're going to want to get after this. And why wait? It's the hard copy being mailed to you. Just go to smartrealestatecoach.com/youtube. Master's class.
