In this YouTube conversation, Chris Prefontaine guides Debbie (and a third participant) through a co‑marketing plan for an owner‑financed, FSBO property. The seller wants to receive equity upfront but is also open to a rent‑to‑own option. Chris proposes listing the property on a flat‑fee, list‑only MLS service (referred to as “Green”) while simultaneously marketing a rent‑to‑own deal. A 2% co‑broke fee is offered to any realtor who brings a buyer, giving the seller full MLS exposure without a traditional broker. The team clarifies confusion from a prior “High 6” session about whether a realtor would be involved; the final approach is that Debbie, not a broker, controls the listing. Timeline details are discussed: the property will be listed at the end of February, the current military tenant vacates by July 1, and the seller aims to have a buyer in place by that date. Chris offers additional support via smartrealestatecoach.com and suggests involving Derek for the call. The dialogue emphasizes practical steps, fee structures, and coordination to maximize buyer exposure while meeting the seller’s cash‑flow goals.
Chapters
Deb, you had some stuff posted. Um, at least that's what your nightly said, and I didn't get into press club today. I don't know if Derek did.
The one I posted yesterday on there, they walked me through, um, the one with the owner finance. It was the 1.55.
Did you do that on High 6 though?
Yeah, I just talked to him, uh, before this call. I had 2 calls. I preferred the AO. There's no monthly spread, so all the money would be upfront. He sold properties before, so he wants to put it on the market himself the end of February for a month and then regroup. He said he's not opposed to doing this as a backup plan, but he does like the idea of getting all his equity upfront. So I didn't— I mean, I couldn't really argue with that.
Is he willing to pay a co-broke fee on it when he's selling on his own? I'm curious, and I'll tell you why.
He didn't say. He's, uh, he didn't say that.
My knee-jerk for you guys to know for future— with this, I'm gonna try my own. Okay, so if a realtor brings you someone, would you be willing to pay him? Yeah, I'd be willing to pay him 2%. Okay, great. Why don't we— why don't I put on the MLS as a list only while I market rent-to-own? Now you capture the entire possible buyer market, and you put on the rent— you put on the MLS list only service for however much he decided he'll pay, 2%. You don't care. Does that make sense, you guys?
So are you saying, uh, co-marketing?
Instead of not doing anything with it?
He said he had asked me in the beginning about co-marketing. You're talking about co-marketing, right?
Well, I am, but I'm saying you put it on MLS so he gets full exposure. If he's already willing to give a co-broke fee as a FSBO, why not let you put it on MLS as a list only with his co-broke fees willing to do and not have to deal with it? And you also list at the same time as, you know, Renton. If he's willing to take that, if it comes first, you might say, no, no, no, I don't. I just want to do conventional first. Are you tracking or no?
Uh, well, I thought I was, but maybe I'm not. So how is that different from me co-marketing it?
You are— you're controlling the listing agent.
It's only you.
It's only you. You're putting it on the MLS through a listing service, not through a real estate agent or broker.
And we use the one right in your area. I think it's Green, G-R-E-E-N-E, but Nick will give it to you.
Okay, so I'm putting it on the MLS. You're giving him double exposure if he's willing, if a rent-to-own comes before the conventional, He did ask me, not today, the other day when I talked with him, would you, could we co-market it? And, you know, he likes the rent-to-own option, but, you know, he's thinking, I'd like to get my money ahead, so we'll do them both and whichever one wins kind of thing.
If he's already there, then use that script that we just gave you and call him back and snag it.
I think, Deb, where the confusion was, because we talked about this a lot in High 6, where the confusion was, I think he wanted to list it with a realtor and have the realtor market it at the same time that you're marketing it. What Chris and I are saying is no other realtor involved. You are listing it. You were, you know, not as a realtor, but you're listing it on what the one that Chris just mentioned. Um, A flat fee listing service while you also market it for rent-to-own. So you just have to be able to explain that to him.
Okay. So maybe I misrepresented it when I was on the high 6s, because he, he's going to, he was always intending to market it this time as a FSBO.
But he asked you to co-market. He is open to getting rent-to-own first. Am I tracking?
He wanted to get— say that again.
If the way he asked you to co-market, he said whatever one happens first, that's what you just said.
Yeah.
Then, then this works good for him. If you want Derek to help you with the call, it's fine, but this works for him.
Okay. Okay, perfect. This, this is because I did say I'd talk to my partners, so I'll say I went back to my partners and, um, yeah, if we could maybe have you assist on that call, that would be That would be helpful.
Yep.
Not sure where to get started? Go to smartrealestatecoach.com/getgoing for free books, strategy calls, and a whole bunch more. We're going to help you get going the wicked smart way. We've been after this for over a decade doing exactly that. Debbie, even if I'm on the road, that call is an easy call to do for either one of us. I mean, it's very simple for us to jump on and explain that for you, with you.
Okay. He's— the military person that's renting it now is going to be out by 7/1, so his Perfect. His goal is to be, uh, have the new buyer in place by 7/1.
June, May, April. So we're going to be— wanna— we want to tie it up now and start marketing in the spring. This is great. And then he doesn't have, uh, downtime ideally. That's perfect.
That's what he wants. Yeah. Um, okay. So that would be, that'd be, that'd be great.
