Chris Prefontaine shows real estate agents how to build wealth through creative financing like lease options and owner financing. About 60% of buyers can't qualify for traditional loans, creating a huge market agents can tap. Agents can capture expired listings, position themselves as creative-financing specialists, and generate referrals from their existing network.
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Real estate agents shouldn't invest in real estate. I'm just kidding. Real estate agents actually put themselves in a very viable position to acquire more real estate deals than a brand new real estate investor. Look, I was never a realtor, never plan on being one, but I work with a lot of realtors that now have started buying. real estate deals through creative financing. Plus, my partner and father-in-law Chris was a broker-owner for 18 years, and my brother-in-law Nick was a realtor for 8. Now, there are some major benefits when it comes to being a realtor, a broker, or a real estate agent inside this niche. First and foremost, when you buy real estate on creative financing— that means lease options, owner financing, or subject-to deals— there is a low barrier entry. So if you're an agent and you want to start getting involved in the investor side of the business, this is the easiest way for you to go ahead and take your step into real estate investing because of those 3 things I just talked about. And then to be able to start building your portfolio through creative financing, again, has low barrier because you're not using things like banks. You don't need large down payments. So that's you being the real estate investor slash real estate agent. But let's talk about how you can work with additional sellers in order to solve more challenges, or additional buyers in order to solve more challenges. Well, we know that every real estate agent, no matter how great of an agent you are, you're gonna have expired listings, which means that there's gonna be an opportunity for you to start capturing leads or helping sellers that you weren't originally able to help. Now you can approach a seller and say, hey, I can list your property, this is what it looks like, or I can buy your property and this is what this looks like as well. So now you have the additional opportunity to go ahead and capture the lead that was about to expire. So that solves a seller's challenge. They wanted to sell their property, the traditional market didn't give them the answer, now you can show them another answer. Whether it's you buying it through the creative financing or you positioning and communicating with somebody like myself or a person in our community or one of our associates to help them go ahead and purchase that real estate deal. 'Cause at the end of the day, you help the seller solve their challenge. Also, you are in a position of authority. And I mean this in the best way possible because you are already positioned inside a network of hundreds of thousands, if not millions, of real estate agents. And if you can position yourself as a creative financing specialist, you're gonna position yourself to be able to handle a lot of referrals when it comes to all of the agents around you. I can tell you right now, right now, we've been introduced and been invited to so many different real estate agent masterminds. And the reason is because the shifting of the market right now and the new need for alternative options has skyrocketed. So being an agent, you can put yourself in the best position to be able to capitalize on this ever-changing market by providing additional solutions to sellers and also being able to step into that investor role. Investor space as well to provide for you and your family long term through the investment space. We didn't even talk about the buyers here yet. When it comes to working with buyers, there are so many buyers out there, and it's roughly 60% in most markets that cannot qualify for loans. So six out of ten buyers that walk into a bank are unable to get a bank loan. That is a massive pool of buyers that once you have a property under agreement, or once you know a creative financing investor like myself, that you can now bring buyers to that investor and help that buyer now create the path to homeownership through one of our programs. That means that you are now helping another potential person outside of your box in which you're currently working in, and be able to create an additional revenue stream for yourself. As well. So how do you capitalize on being an agent? There are so many ways that you can capitalize on being an agent because you're already in the mix, you're already in the middle of all of the investment strategies that are happening around you. Now it's about looking around and working outside your box and start creating some additional revenue streams as well. Look, you can find out the background and that full story My father-in-law Chris and my brother-in-law Nick, we want to ensure that you get a free book, which is our Amazon bestselling book. All you have to do is go to wickedsmartbooks.com/youtube. Real Estate on Your Terms, the first Amazon bestselling book. My father-in-law Chris dives deep into his strategy and into his life where he shows how he has been able to utilize the strengths that being a realtor, being a broker-owner taught him in the day, and now he's able to capitalize that and build a massive real estate investment company. So realtors out there, brokers out there, agents out there, you are in the best position to begin investing in real estate, and creative financing could certainly be that solution for you. Thank you.
