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Our Motivation In Real Estate Marketing Is Different Than It Was 10+ Years Ago! #shorts

8 Mar 2025 · 1 min

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0:38

In this short video, the speaker recounts entering the real estate investing space in early 2013, describing how the market at that time differed markedly from today. The primary marketing strategy then was not to generate motivated‑seller leads but to build a brand and a buyers list within the local market. Property deals were sourced mainly through HUD auctions and the MLS, which provided a steady flow of contracts. The speaker emphasizes that the overall environment was centered on buyer acquisition and brand presence rather than targeting sellers in distress.

Chapters

I got into the real estate investing space early 2013, and as you know, the market was just completely different back then. We weren't really generating motivated seller leads. That's not really what most people were marketing for. Most people were marketing to build brand, to acquire buyers. Like, that's what we primarily used it for, was building a buyers list and building a brand inside of our market. You know, properties came like left and right through HUD auction MLS. Like, that's how we were generating properties to get under contract. So it was just a much different market.