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In this group coaching workshop led by Chris Prefontaine, participants explore a structured "why" exercise aimed at uncovering deeper personal and business purpose beyond surface‑level statements. The session walks through how to dig past initial answers, translate a why into concrete, measurable goals, and avoid getting stuck on the "how" of execution. Chris and co‑facilitators (Rusty, Rick) model probing questions that push participants to articulate the emotional resonance of their why, define abstract concepts such as time freedom, money freedom, stability, and sense of accomplishment, and document the insights in a living statement or business plan. Participants share challenges—circling back to earlier answers, feeling stuck, or lacking emotional excitement—and receive feedback on how to recognize depth (emotional excitement, clarity) and refine their statements. The conversation also highlights the value of external accountability, iterative review, and the freedom to let the "how" emerge later, allowing the core purpose to guide future opportunities.

Chapters

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