Chris Prefontaine says focus on one real estate market before expanding. Multiple markets add complexity, but the right technology, people, and systems let you manage it and scale efficiently across regions.
Chapters
So we're in a very specific market currently. I'm definitely eyeballing other markets, but we stay focused on one. The one thing that I learned through my journey in real estate is the complexities that are added when you are changing markets. And when we went nationwide, my goodness, the complexities in that. But it's possible with the right systems, with the right skillset, just like your stack, it's possible. You got to build the right team to get there. But the complexities that you bring on yourself when you have multiple markets is a challenge. So for us to bring maximum value, we execute the economies of scale. And that economy of scale is going to be for our resources, for our time, for our teams.