Chris PrefontaineSerious about making money in the real estate investment business? Free Webinar - REGISTER BELOW!, Smart Real Estate Coach · Chairman, Founder, 4x Best-Selling Author of "Real Estate On Your Terms," Forbes Business Council Member, 3x Inc 5000 Honoree, Global Rank TOP 0.5% Podcast Host

Transferred Trust Works Well In the Real Estate Space #shorts

5 Mar 2024 · 1 min

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The speaker explains a business‑development strategy for real‑estate agents and investors that relies on "transferred trust" rather than costly paid advertising. By partnering with trusted hosts—such as agents, wholesalers, or other referral sources—the speaker gets positioned in front of potential clients through the host’s endorsement. Because the host already has a relationship with the audience, any referral they make carries their credibility, dramatically increasing the likelihood that a deal will close. This approach reduces the need for broad Facebook ads, leverages existing relationships, and makes the sales process more efficient.

Chapters

I go and I collaborate with a business development relationship with that person so that way I don't have to send out a bunch of Facebook ads to that group. No, they get me in front and now I— now they position me as the person that can help them. Similar to you guys, you get in front of them, you get with the right agents or wholesalers or fix and flip or whatever, and they say, hey, I got a referral for you. It's way more likely that deal is going to close too, especially if they have a relationship. You now have transferred trust is what it's known as. That's why that works so well. From stage and things like that because the host transfers trust because everybody loves and trusts the host. The host transfers trust to the next person. So now you want to build that trust because the host trusts you. So that person now gets that transformation of trust. So now you don't have to work as hard to get the deal.