Real estate marketers should create focused educational videos explaining specific topics, like the difference between a wholesaler and a realtor. Skip the hard sell and let the content work as a 24-hour salesperson on YouTube and social media.
A great example I tell people to do a video on is the difference between a real estate investor/wholesaler and a realtor. And literally you record a video topic just for that topic specifically. You're not really pitching your services at the time. Maybe a call to action at the end that says, you know, if you want to learn about working with us, then make sure to, you know, go down to the website below or whatever. But the entirety of the video there, you're utilizing it as a resource for that person that's watching the video. For them to understand and get value and truly understand what the difference between a wholesaler and a realtor is. That's the objective. And if you frame it around that, that's going to be evergreen marketing. That's going to be a 24-hour salesman that's on your website, on YouTube, on social media.
Episode 575: Redefining Retirement as the Day All Your Choices Open Up with Doug Bennett
