Chris PrefontaineSerious about making money in the real estate investment business? Free Webinar - REGISTER BELOW!, Smart Real Estate Coach · Chairman, Founder, 4x Best-Selling Author of "Real Estate On Your Terms," Forbes Business Council Member, 3x Inc 5000 Honoree, Global Rank TOP 0.5% Podcast Host

Utilizing Transferred Trust In Real Estate! #shorts

2 Nov 2024 · 1 min

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0:53

In this short, the speaker explains a real‑estate marketing tactic that relies on partnering with event hosts or other networked professionals (agents, wholesalers, fix‑and‑flip specialists). By collaborating with the host, the speaker is introduced to the host’s audience, allowing the host to "transfer trust" to the speaker. This transferred trust makes referrals more likely to convert into closed deals, reducing the need for paid advertising like Facebook ads. The core idea is that people trust the host, and that trust can be passed on to the speaker, increasing referral quality and deal success.

Chapters

We do events hosted by somebody else's network. So I go and I collaborate with a business development relationship with that person so that way I don't have to send out a bunch of Facebook ads to that group. No, they get me in front and now I— now they position me as the person that can help them. Similar to you guys, you get in front of— you get with the right agents or wholesalers or fix and flip or whatever, and they say, hey, I got a referral for you. It's way more likely that deal is going to close too, especially if they have a relationship. You now have transferred trust is what it's known as, right? That's why that works so well from stage and things like that, because the host transfers trust because everybody loves and trusts the host. The host transfers trust to the next person. So now you want to build that trust because the host trusts you.