Chris Prefontaine warns real estate coaches and investors against chasing shiny objects like new deal types or guest podcasts. He says commit to a single niche for 36 months before diversifying, comparing distractions to bugs drawn to a light that ultimately harms progress.
Chapters
Watch out for the shiny objects. Hey, it's Chris Pree with another Motivational Monday. You know, oftentimes Kim and I'll be sitting just on our deck or something, my wife Kim, and she'll say, how's so-and-so doing? Or, hey, what's working right now with the High 6? And just, just off-the-cuff questions and we brainstorm. So one day she said to me, what's your biggest frustration right now with coaching associates? Because these are people that are serious, and some of you associates watching this, like, that's a major commitment. in a lot of ways to be an associate. And I said, real simple, my biggest frustration is shiny objects, lack of focus. What does that mean? A lot of you guys know I talk about this a lot. It is going down the pathway of terms and then letting something else get in your peripheral. Shiny object, wholesale deal. Shiny object, rehab deal. Oh, I can make all kinds of money with that. Shiny object, tax liens. I could go on and on. If you go on our podcast, All those guests, those are shiny objects for you. They're meant so you can pick a niche and then start to diversify. But when do you do that? After 3 years. You don't do it at the beginning. And so her reaction was, I'm going to read it exactly. She said, oh, it's like bugs. And I said, what are you talking about? She said, remember many years ago at our first house, we had a bug light and it was a big light and the bugs would go into it and they'd get zapped. So it screwed them up, but they were attracted to it. Same thing here. Don't let any of that crap attract your attention in any shape, form, or fashion. I'm talking about anything. Once you get into the mode personally and terms-wise in the business world, don't deviate for 36 months. Do that with us and you'll have a great experience. Hope you enjoyed this short Motivational Monday. Be sure to subscribe so you don't miss any of them. Be sure to share it because these Motivational Mondays aren't just real estate. Make sure you share it. Share the love. Share the exposure. We'd love to hear from you as well. And I'd love to see you on the next Wicked Smart Sit Down. We now do them 3 times during the month, the first, second, and third Thursdays, and they're at 4 o'clock and they're on Zoom. You can bring deals, you can ask questions, you can listen to us brainstorm. Come join us on Thursdays at 4 o'clock. Watch for the notifications. If you don't see it, just go to support@smartrealestatecoach.com with an email. They'll get you the links. Make it a great week.