Chris PrefontaineSerious about making money in the real estate investment business? Free Webinar - REGISTER BELOW!, Smart Real Estate Coach · Chairman, Founder, 4x Best-Selling Author of "Real Estate On Your Terms," Forbes Business Council Member, 3x Inc 5000 Honoree, Global Rank TOP 0.5% Podcast Host

What Is The Best Type Of Content To Record As An Investor? #shorts

28 Feb 2025 · 1 min

Watch on YouTube

0:51

In this short, the presenter advises real‑estate investors to create focused, evergreen educational videos that serve as a constant marketing asset. He uses the example of a video that explains the difference between a real‑estate investor/wholesaler and a realtor, emphasizing that the content should provide pure value without a hard sales pitch, with only a light call‑to‑action at the end. Such videos act as a 24‑hour salesperson, living on the investor’s website, YouTube channel, and social‑media feeds, continuously attracting and educating prospects.

Chapters

A great example I tell people to do a video on is the difference between a real estate investor/wholesaler and a realtor. And literally you record a video topic just for that topic specifically. You're not really pitching your services at the time. Maybe a call to action at the end that says, you know, if you want to learn about working with us, then make sure to, you know, go down to the website below or whatever. But the entirety of the video there, you're utilizing it as a resource for that person that's watching the video. For them to understand and get value and truly understand what the difference between a wholesaler and a realtor is. That's the objective. And if you frame it around that, that's going to be evergreen marketing. That's going to be a 24-hour salesman that's on your website, on YouTube, on social media.