Chris PrefontaineSerious about making money in the real estate investment business? Free Webinar - REGISTER BELOW!, Smart Real Estate Coach · Chairman, Founder, 4x Best-Selling Author of "Real Estate On Your Terms," Forbes Business Council Member, 3x Inc 5000 Honoree, Global Rank TOP 0.5% Podcast Host

What Type Of Content Creates Evergreen Marketing? #shorts

4 Dec 2024 · 1 min

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0:51

In this YouTube short, Chris Prefontaine advises real‑estate marketers to create evergreen, value‑first video content. He suggests producing a focused, educational video that explains the difference between a real‑estate investor/wholesaler and a realtor. The video should avoid a hard sales pitch, instead delivering clear, useful information to the viewer. A brief call‑to‑action can be added at the end to direct interested viewers to the website or services. By positioning the video as a resource, it functions as a 24‑hour salesperson on the website, YouTube channel, and social media, continuously generating leads without ongoing effort.

Chapters

A great example I tell people to do a video on is the difference between a real estate investor/wholesaler and a realtor. And literally you record a video topic just for that topic specifically. You're not really pitching your services at the time. Maybe a call to action at the end that says, you know, if you want to learn about working with us, then make sure to, you know, go down to the website below or whatever. But the entirety of the video there, you're utilizing it as a resource for that person that's watching the video. For them to understand and get value and truly understand what the difference between a wholesaler and a realtor is. That's the objective. And if you frame it around that, that's going to be evergreen marketing. That's going to be a 24-hour salesman that's on your website, on YouTube, on social media.