Chris PrefontaineSerious about making money in the real estate investment business? Free Webinar - REGISTER BELOW!, Smart Real Estate Coach · Chairman, Founder, 4x Best-Selling Author of "Real Estate On Your Terms," Forbes Business Council Member, 3x Inc 5000 Honoree, Global Rank TOP 0.5% Podcast Host

What Type Of Content To Record As A Real Estate Investor! #shorts

11 May 2025 · 1 min

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In this short, Chris Prefontaine advises real‑estate investors to create focused, evergreen video content that educates prospects rather than directly selling services. He uses the example of a video that explains the difference between a real‑estate investor/wholesaler and a realtor. The video should deliver clear value, with only a soft call‑to‑action at the end (e.g., visit a website). Such content acts as a 24/7 sales tool on a website, YouTube, or social media, continuously attracting and informing potential clients.

Chapters

A great example I tell people to do a video on is the difference between a real estate investor/wholesaler and a realtor. And literally you record a video topic just for that topic specifically. You're not really pitching your services at the time. Maybe a call to action at the end that says, you know, if you want to learn about working with us, then make sure to, you know, go down to the website below or whatever. But the entirety of the video there, you're utilizing it as a resource for that person that's watching the video. For them to understand and get value and truly understand what the difference between a wholesaler and a realtor is. That's the objective. And if you frame it around that, that's going to be evergreen marketing. That's going to be a 24-hour salesman that's on your website, on YouTube, on social media.