Generalist coaches attract only the people who find them by chance. A person wanting to lose weight, build a business, or find a relationship would rather hire a specialist. To get consistent clients with clear goals, coaches need to pick a niche.
So when people are crazy motivated those are the people that generalist coaches can get but they still might miss out on those people if they don't just happen to walk across that person on the right day because that person if they know I really want to get into a relationship I really want to get into a relationship I really want to get into a relationship and a relationship coach walks by, you don't have a chance. Generalist coach does not have a chance to get a relationship. Not a chance. I'm not saying it's impossible. I'm just saying if you are single, lonely and you really want to get into a relationship, who would you rather work with? A relationship coach or a success coach? You answer the question for me. Relationship coach. If you want to lose weight would you rather work with a weight loss coach or a success coach? If you want to grow your business would you rather work with a business coach or a success coach? Business coach. I think you better get a niche then.
Crush Price Objections: Unlock the Secret to Turning 'I Can't Afford It' Into a Closed Deal!
