A speaker shares how fear of making sales offers on stage nearly derailed their business. Through repeated practice at live events, they learned to sign up paying clients directly. Without mastering live offers, a business can't generate the revenue needed to scale and reach more people.
I mentioned that I've had just a few things that took me a lot of a long time to get through, a long time to work through. One of those things was making offers from stage. I could sign people up from an intro session, I could make an offer on a tele class and get people signing up. But if I had to make an offer from stage, I would be terrified. And there was a time where I just was thinking, maybe I just won't do live events anymore. But you know, the crazy thing is this is what I love to do. I love leading live events. So I kept at it and I kept working on it, kept working on it, kept working on it, kept working on it. I kept feeling the fear and doing it anyway and eventually broke through and broke through a little bit at a time and a lot more at a time and a lot more. If you can't make an offer, then you can't get client. You can certainly help people for free, but that's not very sustainable because when you're generating money, you can use some of that money for marketing to reach more people. So if you want to make the biggest impact that you can make, you have to be able to master offers.
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