Christian Mickelsen#1 Best-Selling Author, Personal Development Coach, and Speaker

Using Advanced Marketing Angles

Name: Using Advanced Marketing Angles
Uploaded: 2019-02-08T07:00:03+00:00
Duration: 1 min 10 s
Channel: Christian Mickelsen
Description: Excerpt of a conversation between two speakers (coaches/marketers) about messaging for free/introductory coaching sessions. They discuss tailoring copy…

8 Feb 2019 · 1 min

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Excerpt of a conversation between two speakers (coaches/marketers) about messaging for free/introductory coaching sessions. They discuss tailoring copy to different prospect situations (e.g., ‘man running away’ vs. ‘woman pulling away’), and recommend rotating multiple free-session offer angles (relationship rescue, rekindle passion, restore relationship) so the same coaching session can be marketed differently to appeal to varied prospects.

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Uncover hidden challenges that may be sabotaging your relationship and make your man want to run away.
Good. Good. Now, part of it is I'd be careful with that one being a little too specific, because maybe the man isn't running away. Maybe she's the one pulling away for some reason, but she's not sure why. However, this is the beauty of having. Don't get rid of that. Because this is the beauty of having multiple free session offers or introductory coaching session offer, because that. For anybody who the guy is running away, that's gonna nail that. Oh, my God, I need it. Oh, I need. This is gonna. Even though your session is gonna be the exact same session, the marketing for it's gonna be different. And that's the beauty is you can have a different. You can make a different free session offer every month. It could be a little bit different. One could be relationship rescue. One could be, you know, renew. Re. Rekindle the passion. Another one could be restore your relationship. I don't know what. But you can. You can kind of take a little different angle with different ones.