Christian PolkYour Friendly Neighborhood Sales Trainer

500 Prospects = 1 Sale? 😨 #shorts

12 Nov 2024

Watch on YouTube

Short YouTube monologue (Christian Polk) arguing that sales should be a skills game rather than a numbers game. The speaker claims current practice yields ~50% appointment show rates and ~20% close rates, argues that with better questioning, creating a mental "gap," and removing existing beliefs sellers should aim for ≥70% show rates and ≥50% close rates, thereby reducing reliance on sheer prospect volume. Ends with a CTA to follow for more actionable sales advice.

Questions this video answers

About 50% ("half of the people that you book into appointment ... actually show up").

20% ("you're only getting 20% of them to actually close").

At least 70% ("you should be getting at least 70% of people to show up to that call").

Around 50% or higher ("you should be closing at 50%, if not higher").

This is the exact reason why people try to tell you that sales is a numbers game. If you're only getting about half of the people that you book into appointment like this to actually show up, of those people who do show up, you're only getting 20% of them to actually close. Then at that point you're just playing the numbers game when you really should be playing the skills game. Because if you know the right questions to ask, building more of a gap in their mind, really digging in and eliminating their living beliefs leaves, then you should be closing at 50%, if not higher, and you should be getting at least 70% of people to show up to that call. And if you do that, you don't have to play a numbers game because it's a skills game. Follow for more actionable advice on how to improve your sales.