Christian PolkYour Friendly Neighborhood Sales Trainer

Here's how Alex Hormozi follows up with prospects.

19 Apr 2026 · 1 min

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In this short conversation, Christian Polk and Speaker A discuss a sales follow‑up strategy that replaces traditional, often dreaded CRM reminders with humor‑driven meme messages. They argue that sending a meme when a prospect ghosts you acts as a powerful pattern interrupt, dramatically increasing response rates. Beyond the tactical benefit, they emphasize that turning follow‑up into a fun, game‑like activity—by using memes that make the salesperson laugh—boosts the salesperson’s motivation to consistently reach out, leading to more conversations and ultimately more sales. The speakers share personal preferences for meme types (e.g., The Office meme) and stress that the approach is both enjoyable and effective.

Chapters

If a prospect ghosts you, don't say any of these things. Instead, just send them a meme. Here's some good ones that we've seen a lot of success rate. This one and this one and this one and this one. These have the highest response rate out of almost any messages we've sent.
Absolutely. I love sending memes in follow-up. Like, number one, it's a really great pattern interrupt. But number two, it'll actually make me do follow-up. Here's the thing. Sales should be fun. Like, I fucking enjoy sales, but I don't enjoy going to the CRM and fucking following up with people. If you can make it into a game to where this shit makes you laugh, then you're more likely to do it. Like, my favorite meme— I don't know, maybe I'll send it to the editor, but my favorite my favorite meme is literally The Office meme of like me following up forever and like handshake, like me responding because of the meme. Like that shit makes me laugh. If they answer, don't answer. Like, I don't care. I had fun while I did it. If I'm having fun, I'm more likely to do it. And if you do more follow-up, you talk to more people, you'll make more sales. So overall, send memes to make more sales.