Here's why your prospects don't buy into your frames

24 Jan 2026 · 1 min
1:27

A short coaching excerpt (Christian Polk) explaining why prospects resist sales "frames" and how to get buy-in: use immediate reframes by repeating the prospect's recent words (within seconds), focus on and surface the prospect's "why," and tailor your response around that why. Avoid referencing older comments (e.g., from 30 minutes ago) because that can make you seem inattentive and reduce buy-in.

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