How I Consistently Close $24k deals (Working only 4hrs/day)

If you're selling an offer that is under $20,000, you are leaving serious money on the table. I just closed a $24,000 deal in one call and I'm about to show it to you. And after closing over $8 million in deals, taking over 7,000 sales calls, I have come to the realization the people who are making the most amount of money in sales, $50,000 to $100,000 plus, it's not always how they're selling, it is what they are selling. So in today's video, I'm going to be going over why you need to be selling much more higher ticket offers. The exact sales process you need to sell those offers, and then how to actually conduct a sales conversation talking to richer, more sophisticated people. And at the end, I'm going to show you a real-life sales call where I closed one of these deals. Let's go ahead and dive into it. So the first thing that we need to cover is the why. Why do we need to start selling packages that are at least $20,000 and above? It just comes down to simple math. You make more per deal. You have to close less. You make more money working less hours. Now, how did I come to this realization and what am I doing about it? So how I came to this realization is I'll call one Closer One and then the other one Closer Two. So how I came to this realization, I have been training Closer One for a while and then Closer Two is somebody who I recently just started training. Okay, so Closer 1, again, I've been training them a while. They sell a $3K package. They are closing 60% and above, right? Okay. 60 to 70%. Now, Closer 2 is selling packages that are $35K to $85K, and he closes around 20%. Okay. Now, if you really guessed it, who do you think is making more money? Well, this person is closing at a much higher rate. This person is taking much more sales calls, right? This guy was taking about 4 to 5 calls a day.

Okay.

This guy was taking anywhere from 8 to 10 calls a day. Now, not all these people showed up, but when the math ended up mathing, Closer 1 was making anywhere from $8,000 to $10,000 per month. And for most closers, especially, you know, he's 19, he's really young. That's, that's decent right now. Closer 2, this is before we did any training. This is like I got this guy to over 60% close rate, right? There's only so much you can do. This closer came to me already doing this, closing 20%. He's like, hey, I feel like I could do so much more. He was averaging $50,000 per month and he was wanting to get to $100,000 per month. So if we just look at the math here, why is Closer 2 making so much more money than Closer 1? It wasn't even like there was a big skill discrepancy. I might even say Closer 1 was a better actual closer, but Closer 2 was selling packages that are $35K and $85,000 and selling things like in between. So he is talking to much wealthier individuals and every single close he was closing, he was making from $3,500 to $8,500 per deal. Closer 1, every single deal he was closing, he was making $300 fucking dollars talking to broke people, taking their last $100 off of broke people. So Closer 2 was making more money with less effort just because what he was actually selling. So once I realized this, I'm like, okay, I think I'm doing it wrong. Like, yes, I'm helping closers, I'm helping them get better, I'm helping them close more deals. But there's a cheat code here, right? Like, ultimately what I really want to do, right? Like, first and foremost, I want to make as much money as possible. But every single person that I help, I want them to make as much money as humanly possible. Okay. So it comes down to Closer 1 might be a better closer, but Closer 2 is making 5 times more than what he's making. So it's like, yes, become a better closer, but start selling more expensive shit. So what have I done in the meantime? Okay, so I hopped on an offer. Now we've raised the price, but what I'm going to show you is an offer that is a $24K like upfront offer. And on the back end, they make anywhere from $50K to $100,000 per client. So in total, they're making at least $70,000 per client that they bring in. Now it's in a buy a business niche. So just by this offer in general, if you hear it, you need to know you need to have money in order to do so. So it's in a very good niche. And because of that, and they haven't built out the sales process and everything along those lines, I am going to be making— and this is if prices stay the same, which we're wanting to increase them— anywhere from like $6,500 to $7,000, like per deal that I close. So, so far In the first 3 weeks, I've talked to 5 people and I've closed 4 of them. Okay. So I've made just under $20,000 in commissions by taking 5 sales calls. So I'm here to show and what my mission is, I'm going to get to over $100,000 per month, taking less than 10 sales calls per week and make that as repeatable as possible. Because if you want to be— if you want to sell, and get really good at selling.

Okay?

If you sell broke people, you will get good, right? You'll get good. And I've spent years of my fucking life selling broke people. Some of you motherfuckers who hop on a call for coaching are some of those broke people. And I've gotten really good at sales selling to broke people. But getting that, selling that, it is a fucking grind.

Okay.

And you're going to have to grind your face off if you want to get rich. Okay. Sell to rich people. If you sell to rich people, you will get rich and it will— you will have to work less. Again, just look at the math. Not even talking about me. Closer One, 8 to 10 calls a day, working his fucking ass off. 19-year-old. He's living a really nice life. $8,000 to $10,000. Closer 2, taking less calls, closing a smaller percentage of them, making over $50,000. Me, just this past 3 weeks, I've taken 5 sales calls, made just under $20,000. Right. Once this marketing picks up, I'm going to be fucking crushing it, dude. Math. You cannot beat math. So that is the big key concept that you need to shift. If you want to get rich, sell to rich people.

Okay.

I'm sure most of you are used to selling broke people. That will get you good. But if you want to get rich, sell to rich people. Okay. Now, just because now we decided like, okay, I'm going to sell to rich people, it's not that easy, bro. Like, you actually have to be good at what you do and the process is going to be different. So the next thing we need to cover is like, okay, how do I actually make sure when I am on an offer where I'm selling something that is much higher ticket, How do I make sure that I can close as many people as possible? So I would say pre-call process is important no matter what offer you're on, but it is much more important when you're selling things that are $20,000, $30,000, $40,000, $50,000, $60,000 plus. Okay, so the pre-call process is so important.

Why?

People need knowledge, they need education in order to buy whatever it is that you're looking to sell them. If you're talking to a sophisticated individual, I don't care how fucking slick you are. If they don't know and have a deep understanding, at least like to a certain degree of what you're selling, then— and they don't see like an ROI, they don't see the value proposition. You're not going to fucking sell them. Right? Like they're not dropping $25,000 and they don't really see it like they're taking a risk. Like people aren't going to take that big of a risk when it comes to their money. So it needs to make logical sense.

Okay.

Now, how is this going to be different than a normal process? I would say a pre-call process for higher ticket items is so much more just straightforward.

Okay.

When you are talking to rich people, when you start talking about price, when you start talking about the numbers, you are not going to scare them away. If they're going to drop $80,000 in the first time they hear that there is a potential that this costs $80,000 is when you say it out of your mouth. That's not even remotely intended, or they're not even told that. The sales process, then you are fucking up. And if that number scares them away, then they probably shouldn't be hopping on the sales call to begin with. Okay, so what, what do we need to do? We need to make sure that they understand the process. What are you actually selling? And they need to, as much as possible, I'm going to start from the pre-call process. So like, go back.

I'm going to start from the pre-call process.

Okay. So number 2 that we really need to dial in is your pre-call process. Now, it doesn't matter what you're selling. Your pre-call process is super, super, super important. But if you're selling super high-ticket items, $20,000, $30,000, $40,000, $50,000,, it is going to be much, much more, more important because when you're dropping a lot more money on the table, first of all, you're talking to more sophisticated people. They actually need to have the money to give you.

Okay.

Number 2, it is much more of an investment. So generally speaking, people are going to want more information on that investment. So your pre-call process needs to be really, really dialed in. The reason why it doesn't matter what offer I hop on, I'm able to close at a very, very high rate right off the bat is because I am super, super, super autistic when it comes to the sales process and making sure people actually go through and see and really make sure they check up all the boxes.

Okay.

So when I'm selling something that is like super high ticket or if I'm selling anything in general, there's a couple of things that I need to keep in mind. Okay. So it's like, number one, generally speaking, on the pre-call process, it's going to be much more straightforward. Okay, I'm not in it. When you're selling something that's like $25,000 to $85,000, you shouldn't be hiding a bunch of things behind like the sales call. The issue is if you do something like that, people just show up to the sales call and they're just like, they're just there for fucking education. Like, hey, just tell me what it is, right? If you being a little bit more straightforward about what the process is, the numbers, all this, it scares them away like fucking good. Generally speaking, rich people are not going to get scared away when you start talking about numbers, but they will get scared away if you seem shady as shit and you're not like letting them know like what this is like. You're not selling to broke people. You're not selling biz ops, okay? It is kind of a biz op, but it's a biz op where you're dropping $25K to $50K. So having a little bit more actual information on the front end, actually showing price, on the front end. This will help you rather than hurt you. If you're selling something for $3,000, for example, if you say it's $3,000 on the front end, that's going to hurt you, not help you. So you're much more straightforward. Okay. Number 2, when you are building out your sales process, what you need to be thinking about is ultimately you are here to engineer beliefs.

Okay.

So what you should do now, if you hop on a new offer or you're building this out, use AI, right? AI can help you a lot. Like I've helped this other Airbnb offer and I like, I hopped on and I took a lot of the information I had and I like, I vibe coded like a pre-call process. It's done a lot better than what they had in place. So what you need to be thinking about is what are the beliefs that people need to have in order to buy whatever it is that I'm selling?

Okay.

For example, on the offer that I'm going to show you, it's in the buy a business niche. So it's like the real belief is like if you actually own a business, you have a lot more leverage.

You could do more of the things that you're wanting to do.

The best way to make more money is owning a business. If they believe this one big thing, then they're most likely that they're going to buy. And then with everything else, when you're straightforward and you show credibility and everything along those lines, again, when they show up to a sales call, you have a high likelihood that they have enough information that they can go ahead and they can make a decision. So here is an example of what that looks like. Ideally, ideally, ideally it's one link.

Okay.

Now I've seen offers to where it's like they send over like 10 fucking links. I'm like, I'm kind of the demographic when you're talking about a rich person, right? It feels weird saying that out loud, but I'm somebody who can like buy expensive shit. Okay. If you— I'm a busy person. If you send me over like a fucking email with a ton of different things, like I'm just going to check out. Like just naturally, like what I will do. And this is what most people do. They'll say like, oh, I'll get to that later. And then they never get to it. So ideally you're sending one link that is straightforward, that addresses the belief and is very, very upfront. Here is a key example. Now, if you want to understand, like the thank you page, confirmation page really dialed in, Jeremy Haynes does a really, really, really good job of that. Now, the only difference— it does depend on the, on the marketing apparatus. The only difference I would make from what this page is, is is this first video here, I would have it much more in-depth and much more educational, be much more upfront about it. Now, for his specific funnel, it's coming through organic traffic. Okay. So he has to do less educating. If you're doing most of these offers that I've seen that are like this, that are much more higher ticket, they're coming in through cold traffic. So just going to be a little bit different of a structure here. But if you notice here at the very front, just very straightforward. Like, hey, watch this shit, right? Like answering all your questions. We're going to answer all your questions here. We're going to be straightforward. We're not going to hold anything back. And then he answers all the commonly asked questions that you might have on what he is there to sell, right? He sells a marketing program. So he talks about Jeremy AI. How does this program actually work? What niches is best for? What's the pricing? Again, he has all this, all up front. Okay. And then he has a bunch of testimonials. Now, I've helped a couple of different companies build something out similar where I said it's a little bit more educational based. But again, I don't want to show their page and blast all their shit all over the place. But this is a really, really, really good example. If you notice, it's one page, okay? Has the education on the front end, has all the commonly asked questions, and then has testimonials. Simple, straightforward. You don't need to do a bunch of fancy shit. If you get this, then you're— all you want to do on that other— on the pre-call process is just make sure they actually watch it.

Okay.

So number 3 is going to be the actual process. Like, how do you— how do you actually do the sales call? So how you run the sales calls is not much different than how you're going to be running a conversation when you're talking to somebody poor. Just understand the same— it's the same structure. Okay. So it's like you have the opening, okay? And then you have your situation, then you have the problem.

Okay.

And then you need to understand buying decisions. Okay. Then from there we do our future pace and then we have our consequence. That is the typical structure.

Opening.

Hey, why are you here? Right. They tell you a problem or an overarching goal. What's their situation around their problem or overarching goal? Then from there, you need to understand what their problem is like. Okay, well, what the fuck is your problem? Then after you understand their problem, we need to understand what have they done, if anything, to try to solve their problem, maybe potentially pre-handling some objections. Okay. Once you have this problem solved, future pace. What do you actually get once you solve that problem? And then consequence— what happens if you never solve this problem? Okay, that is the same structure. It doesn't really matter what you're selling. That structure will work. Now, obviously, there's going to be some different nuances when you're talking to people who are a little bit more affluent. They got a little bit more dollars in their pocket, which is great because they can give you more money. You can make more money. Okay, so a couple of things we have to really, really drill in our head is people judge books. By their cover. Okay. So you need to look like you're an authority. You need to look like you have money. Okay. Generally speaking, rich people don't want to talk to poor people and give poor people money. Right. I live in a very nice area, so I never have to be around the poors. Okay. So you need to make sure you look the part. That's going to be the biggest thing. Now, depending on who you're selling to, Generally speaking, you want to dress one level above the type of people who you're talking to. Generally speaking, I just dress in a black t-shirt, but I can make up for it. If I really wanted to take it super, super seriously, I would put on a polo.

Okay.

Because the people I'm talking to, they're normally in t-shirts because like, you know, they are people who are in like, you know, they're either like coaches or they're more like C-suite. But like when I talk to them, every single person I hopped on, they're just wearing a normal t-shirt. I wear a t-shirt, but my secret, my cheat code is I have a really good view, right? So it's very apparent that I am not poor. All right. So it's like I'm asking somebody upfront for $20,000, $24,000, $25,000. Just this apartment alone costs a little bit over $70,000 a year. Right. So it's like they're judging me by how I look like right off the bat.

Okay.

Also, something we need to keep into account is how do we act again when we're talking to rich people? And this, this is normally something that will happen when I'm speaking to like younger people who like kind of like they put rich people on a pedestal. What they will do is they won't do the things they know they should do, or they will pull— they'll pull punches or they will make it to where they'll be ran all over by somebody who is like just wealthier, right? Somebody who's a little bit more of like an A-type. You need to come across as an authority throughout the conversation, at least on par with the person who you're talking to. Now, leadership, even when you're talking with wealthier individuals, is super, super, super key. They might be the top dog in whatever arena they are in their day-to-day life. But I'm talking about, for example, we're talking about like buying a business. They have never bought a business before most of the time. Okay, so I am the top dog in this arena. So it's like I act as though I'm an authority and people follow my lead because of it. And that does not mean I never get pushback. But what that means is when I do get pushback, I don't fucking cower and tag you know, you know, tuck my tail in between my knees. I get bigger and I consume their frame of the conversation and make sure they fall into my frame because I'm an authority. That's how it goes. A lot of nuance with that. But big picture, that's what we're talking about here. Okay. Last thing that I would say that you really need to pay attention to is where is their problem? Okay. You need to understand where is their problem. So generally speaking, when you're used to talking to poor people, you're used to selling to poor people, taking poor people's last $100, people are living like paycheck to paycheck. Their problem is very, very, very apparent. It's that they just don't have money in their life. Fucking sucks, right? That's most of the time. Okay. Not, not, not always the case. I'm being a little bit like tongue in cheek. But their pain is very, very, very apparent. When you are talking to somebody who is wealthier, who's at least like, they're not starving for cash, they're not going to be homeless if they don't do this, their problem is not as apparent. Okay, so we have to just understand where these people's problems are, generally speaking. Okay, generally speaking, when you're talking about rich people, what are they buying when they buy something like a business, right? Like I'm a C-suite executive. I'm looking to buy a business. I'm looking to, you know, drop $25K and then altogether I'm probably dropping like $100K, $200K, whatever it would be.

Okay.

What am I really buying? Oftentimes what are they buying? Yeah, some people are buying more money, right? But it's like, what does that money buy them? Generally speaking, it's going to buy them time. Okay. They get more time. Which like generally speaking, it's like a family thing. Like me personally, you know, just had a daughter, right? If you could tell me like, bro, all you got to do, just a couple hundred thousand dollars and then you don't have to worry about, you know, doing all this. You get to spend all your time with your daughter. It's like, hey, might convince me, right? Probably not because I'm a workaholic, but you get what I mean. Okay, so it's like time, family is a big one. Okay. Another big one is legacy. Okay. This also ties into family, being able to leave something for somebody. Okay. And I would say another one is going to be status or like fulfillment. If I spelled that correctly, like status, fulfillment. They are working in a job, but somebody is over top of them, right? They want to be that business owner. They've built this business owner like up in their mind. Okay, so you really need to dig down deep into it. It's like, well, how does it feel having somebody tell you what to do all day, every fucking day, even though you know you're smarter than that guy, right? Now you will also get the people who are like, you know, oh, I just want to like fulfill my life's purpose. That's very, very, very, very, very unlikely. Like you just, you talk to somebody in Maslow's hierarchy, they're at the very top, like self-actualization, not at this level, maybe at the highest, highest, highest level. Like, you know, talking to business owners, if you're selling like fucking Hormozy or something like that, guy doesn't need any more money. Like, how would I sell him? Has to like self-actualize him in some way. Very rarely are you selling to those people. These people are— again, they're making $200,000, $300,000, $400,000, $500,000, sometimes $1,000,000+ per year. They still have problems. Money can still buy them more things. Time can still get them more things. They want a legacy. They want more status, want more fulfillment. If we understand that, then we know where to take the conversation. Now, also, something you cannot fall into is that this shit is obvious. So what will happen is when you are talking to people who are a little bit more Type A, they will push back and make it seem like what you're asking is fucking retarded if you don't ask it in the right way. Like, well, isn't it obvious everyone wants to make more money? Isn't it obvious everyone wants to get out of their job? No, they don't. So you need to make sure that you're strategic and you don't get pushback. Because when I'm in a sales conversation, like always, I need them to follow me. I need to lead and I need to be able to connect. When we disagree or there is pushback, what that is happening is there's a disconnection there. Okay. So it's like it really— it puts me on the back foot. I have to do more work. I'm a lazy sales rep. I don't want to do more work. So there's just different things you can do in the sales conversation to make it where it's not so obvious and they're more likely to actually open up in the sales conversation. You're going to see it in this sales call that I'm going to show you is I'm like, hey, we work hands-on with people and we really partner with them. So we want to make sure we're on the same page for the long term. So the first part of this call is understand like where you're at, what you're wanting, and then we can go over how we can help you. Right? Simple, straightforward. It makes sense logically. You get less pushback. Easy breezy frame at the very beginning of the sales conversation. Okay, so what I'm going to show you now is that actual sales conversation that I'm going to talk about. Now, I'm only going to show the discovery. I'll put the, like, the actual, like, hey, it closed, like, you know, I'll put the screenshot because there wasn't really much objection handling and the objection handling, even though I'm going to blur this guy's face and everything like that, it was super straightforward and really personal. So I don't want to share that stuff. I'm also not going to share the presentation because, again, I don't want to put this company on blast. We're going to be cranking this company up and closing lots of deals. So it's going to be lots of fun. So just so you understand, again, this is somebody who is in a situation. They're looking to buy a business. Let's go ahead. Let's dive into the call. Leave your biggest takeaway in the comments down below, and I'll see you guys on the next video. We made it.

Look at us.

Finally got everything all figured out. I think I, you know, somehow.

How's it going, man?

Not bad. How are you?

I'm not doing too bad, you know, just staying out of trouble. Don't mind me too much.

It's a hard thing. That's a hard thing.

Yeah, yeah, I know it, man. We can definitely get into it because I know you had a chat with Owen.

I have a little bit of an overview, but you know how things get lost in translation. But looking to potentially open up your own facility, right?

Yes, sir.

Okay, fantastic. And just so you know how these calls go, uh, like for us, like, or we just want to make sure anybody like we partner with, like, it makes sense more for like the long term. Like, that's why we keep our success rate as high as it as has we have. So the biggest thing is just to understand, like, you, your situation, if it makes sense, and we can go over next steps. Like, would that help?

Yep, yep.

Okay, perfect, man.

So help me understand, what even has you looking to open up your own facility in the first place?

So I've always wanted my own facility. I've wrestled in— I started wrestling in '96. I wrestled Division I, uh, in Pennsylvania. Uh, unfortunate death in the family, but then I moved to California —supposed to be going to law school, ended up going— a guy that was at law— I don't know what law problems he was having, but he invited me to a wrestling gym. And I wrestled. And he wondered what I did. And I was wondering what he did, because I'm a Division I wrestler. Nobody gets away from me. Like, so he told me he does jiu-jitsu. And it kind of ran off from there. So then I would teach him wrestling. He would teach me jiu-jitsu. Yeah. And I would help him run his school. It got really fun for me, and it became an everyday thing. And then I got into fighting. So I fought with Bellator. I fought with Dana White Contender Series. Just became really, really into it and teaching boxing, teaching Muay Thai. I ran a gym in California under a Muay Thai school. So I haven't had my own gym then. When I started to get really successful at the gym, he ran into some financial problems with his family. Because we were under somebody?

Yeah, because I was under him. Okay. Yeah.

And he started— all the money I was giving him, he just wasn't paying the mortgage. So he lost his building, which means I lost my business, which wasn't bad because it made me focus on fighting more. And I think that's why I got so successful, because I wasn't doing the juggling the I mean, like, I was fighting full-time, you know what I'm talking about?

But, um, yeah, because, uh, because I know what— now you're in Connecticut, right?

I'm in Connecticut. So I— okay, my dad is here. Okay. And he just got old, you know, I mean, he's doing old man crap. I mean, he's not cleaning up after himself. He owns a couple buildings, so I'm helping him out. But the love of gym, I mean, like, uh, the sport, that's all I started getting a regular job and now I run a gym out of his church, my dad's church. Okay. For the last 2 years I've been running.

2 years we've been doing that. Yep. And help me understand, because everyone's situation is a little bit different. Like, what are you seeing right now? Just maybe with the space that you have or what you've been doing that makes you want to open up your own thing, like bigger, have more space?

I'm overwhelmed. I have too many people. I have, I have no space. So I've lost a lot of people because of lack of space. I, I, okay, I got my room.

Yeah, because what do you mean like no space though?

My room probably fits 10. I have like 16 people or more some days. I have to put people on the side. I've had to buy other mats to put in another room so I can run 2 classes at the same time. Uh, the classes fill up. Children, children's classes fill up. Um, and then I got people traveling from other towns to come see me.

Yeah, so it seems like there's definitely a demand for it. How many people have we had to turn away just because we don't have the space? Not turn away.

They come and they just, they're shoulder to shoulder. There's not really a turn away. They're just like, there's no room. They, you know, they get the overwhelmed feeling of It's just no room. Like, one of the kids bumped into the window and broke one of the church windows, and I had to pay for it. Like, yeah, that's not good. Pretty bad. It was, it was dangerous. Like, is— but, um, I probably in the last, I want to say, 6 months, maybe 8 months, I've lost probably 12 to 15 students already. Okay.

And what, what is, uh, just, just on average, what, what is a student like per year actually like worth? To like the operation?

I don't know per year, but I do— so because it's small, I do weekly. So each, each, um, each for adults, adults, each student pays $50 a week, but I only offer 2 programs. I teach wrestling, jiu-jitsu, Muay Thai, boxing, and then also do fitness. Um, but right now with the lack of space and lack of time because I still work my— now I work night but I still have my day job. Yeah, yeah. Okay. I don't have the time or I can't give somebody a key to my dad's church to go into the church.

Yeah.

So it's like potentially like leaving at least around like $3,000 or so like per month on the table just because we don't have the space.

Yes. Yes.

And you mentioned like you're also like working. If you're able to have your own space and it can produce you enough of the income, is this something you'd want to like just transition and just do full time?

Yeah, this is all I want to do.

Yeah, for you, why would you want to do it full-time?

This is what I love to do. It's like when you— I can— I— so what I was doing before was I worked a morning job where I get— I, I got to work at 4 o'clock, I got out at 4 o'clock. I would— the gym kids class starts at 6 and adults classes are 7 until 8:30. I would be at the gym until probably about 10:30, but You know, when you get out of work, you're exhausted. I'm dry. I was a truck driver, drove all day. But you know, when I get back from the gym, uh, tired goes away, man. It's not like that. So it's a joy. It's kind of what I love. Yeah, yeah. You know what it is?

Because what are you doing right now, like, more for like the day job?

So now I work for, which is a really good company, don't get me wrong, it's called Dynamobel. I make explosives, uh, now. It's on third shift.

Making what? Explosives. Oh shit, okay, cool.

Yeah, so they do like a lot of mining stuff, but this so far right now, this, it hasn't gotten in my way. Like, I've gotten— I work from 10 PM to 6:30 AM, which is giving me more time to do privates. I do— so I get out of work at 6:30, I have a private at 8, I have a private at 9, and I have a private at 10, 5 days a week. I am burnt by the time I'm, I'm done with the 10 o'clock. What do you mean? I'm burnt out, tired. I just went, I just worked all night from, from, from 10 PM to 6 AM. I'm tired. So I go home, I get, I go to sleep from probably about 11 until about 2:30-ish. My kids get out of school and then they go with me to the gym and I teach class from 6.

So we're doing all this on top of family and kids.

Everything, and then I go right, right back to work right after the gym.

I don't want to assume because like I'm in, I'm in my shoes, like I'm not in yours, but feeling burnt, like having to really like juggle all these things, man, like what type of impact does that actually have on like your day-to-day?

I'm, I, it's not something that I really consider because it's, to me it's hard work. Yeah, I mean, I got, I work ethic.

I mean, I don't, it's not Yeah, and it's like, and with this, like, I'm not questioning your willingness, but in order for us to like really transition and like step into like a new phase of our life, like, the first thing, generally speaking, we have to do is we just have to admit like our current situation is something we want to get out of.

Yeah, right. Yeah.

So it's like, for you, like, having to deal with this right now, like, feeling more burnt and just juggling all these different things on top of like having a family, like, how does that actually feel on your end?

Uh, it feels like I know I'm going to have my own gym. That's how it feels. Yeah. Uh, yeah. I don't, I haven't worked this hard for me not to be successful. Yeah. That's how it feels.

And, and I can appreciate that, but what I'm trying to understand is because like for the past 2 years, like we haven't had our own thing. Yep. Right. So it's like, we just gotta understand like for us why we're not okay with that. So for you, like, like what type of impact is that actually having on you? So that way we can just make sure like we get away from it.

What do you mean? What do you mean? What kind of impact is—

like for you, like what's the— just so you can understand, right?

If I put somebody on a 100-meter line and they're running towards a gold medal, like they're gonna run as fast as they can. But if there's a tiger behind them, like, dude, that's a different type of run.

I run, right? So it's like right now we kind of need to understand like what that tiger is.

So that way we understand what we're running towards, but we also have that tiger to be like, okay, we need to get our ass in gear and get out of here. Yeah. So for you, what's that tiger?

My family, my kids. Like, I would be able to spend more time with them. That's the overall goal, is my family. My children, they love coming to the gym with me, but they know that, like, when my son is competing— he's wrestling in high school— yeah, yeah, he knows I can't make to all his matches. My kids are doing softball and baseball. They know I can't make it all the time. That's— that hurts a little bit. I mean, that's my motivator, is really more time with them.

Yeah, just make sure we get our time back and then do the things we actually enjoy.

I want to do—

yeah, yeah. And, and, and just so we're on the same page, because it seems like, okay, get our time back, do things we actually enjoy. I guess, like, what's the main reason you'd be looking for actual, like, professional help to make sure we can get our own facility? Rather than just going out and trying to do that on your own?

Um, I really just because I saw it, but I'm, I'm be honest, I am sitting outside of a place that I literally yesterday, I haven't stopped searching. I just set up a meeting with this guy to see this building right here, um, because I was thinking about getting the spot. But the fact that I saw the, the page or whatever on, on, I don't know, it was Facebook or Instagram. I think it was Instagram. I just, uh, I mean, I wanted to see what he was talking about. I saw I liked what he said, and then, yeah, just kind of going from there. I want to see, yeah, what, what's to offer. And I know get a bigger spot, to get your own spot, you're gonna need help.

I mean, yeah, yeah.

And that's the biggest thing we always want to make sure we focus on, like, not only how do we get you into a place, it's how do we get you into a place where we're profitable from day one. Yes. Right. So it's like we're never putting you in a position to where we leave you worse off than what we found you. Right. Because it's like it doesn't make any sense if you get into a place, you overextend yourself, and now we're like behind on things. Like Ian's gone through stuff like that. Right. So, you know, took it, taking his licks from actually doing it. And then like, that's what we help, like, make people like, make sure we don't have that happen.

That's kind of what I'm worried about. You know, I think I can start on my own. Yeah. But I watched the videos you told me yesterday, the guys sent me, you guys sent me. Um, I agree, you mean like startup costs? Yes, I don't doubt that I can do it on my own, but, uh, to be overextended, uh, yeah, it's gonna happen. That's the biggest thing. I wouldn't have the connections you guys have.

Yeah. And with that, besides like maybe looking at a few places, have you, have you done anything in terms of like, you know, trying to get your own facility like in the, in the place you're at or whatever? What other things have you done?

So just searching. Um, there was a lot of— a couple places. There was one place that was really looking forward to buying this year, and then I got outbid. Uh, it was an old, um, car dealership. Uh, then Chipotle and Starbucks bought it. I mean, that was— there was a bit of lose-lose, bro. There was nothing with that.

So we, we tried, but we kind of got outleveraged.

Oh, yep. And then now I'm just still looking, but I want to be in this town. If I stay in this town, this is where I live at. I don't want to be close.

Yeah, 100%, man. And, and help me understand, how much would you need to be making in your facility in order to transition and do it full-time? Uh, let's just say like yearly.

Uh, I haven't done those numbers. That is not, uh, but I, I make in a month, I make $5,000 a month at my job now.

Okay, so if you feel like you can make $5,000 per month in your own facility, this is something then you just transition to do full-time?

About $5,000 for me to, to get paid myself, but it wouldn't— I don't think that would be enough for the facility itself.

But yes. Yeah, we're just talking about profit.

Profit. Yeah, $5,000.

That, that's all we're talking about in terms of profit. Um, because what we, what we went ahead and did is we ran some numbers, okay, like on your area, like, uh, again, like what we're looking to be doing and everything along those lines. Um, and if I can share my screen real quick. I'll run you through, like, these are going to be the financial projections of what we see in your area and for what you're offering, okay? Because I just want to make sure, like, this, this does align, like, for your long-term plans and your long-term goals, okay? So for you to get into a facility and be able to, like, first year make over $100,000 in terms of, like, actual profit, be able to do this full-time, like, what, what actual difference would that make for you?

Uh, I make 100% difference. Uh, in what way? Uh, joy, number one. I get to spend more time with my family. That's the overall goal. That would, that would set me up to spend time with family. I would be able to go to my kids' matches. I would be able to set time to where I can actually train them or take them somewhere where they can be trained. I mean, like, it just it would, it would set up a better everything for me.

Yeah, because, because it sounds like we got a couple of them, right, doing different things. Like, how many? So we got 3, and like, uh, are they all doing different sports?

Yeah, well, my oldest is doing wrestling and football. Uh, okay. My younger 2 are doing softball, baseball, and jiu-jitsu. And the youngest one's doing boxing.

Okay, so busy. So, so then you being able to step out, do this, not having to be working nights anymore, actually get in the facility and, and then just spend the time more that you actually want to. Yeah.

I guess ultimately, like, what does that do for you personally?

Oh, makes a, a load off. Like I said, I'm, I've been working hard for years. So I mean, yeah, honestly, it changes your, your character as a person. You mean, it's just, yeah. Become a settler person.

Yeah. Okay, cool, man. Because I mean, it sounds like this is something you're really serious about. Yeah. But always something we do have to ask is, what do you feel like would happen if nothing does change, right? Like, we keep doing what we're doing now, we keep staying in the same position, like, working all these different things, stuck in a small space for another, like, 3, 6, or even 12 months. Like, what do you feel like the really the consequences of that would be.

That has to change. Um, I'm— that's why I said progressively, uh, there's no option for it not to change. I can't continue this way.

Yeah, yeah. And, and, and dude, I'm right there with you, but it's again, it's like, it's looking at that tiger of like looking at like, looking at like, because that is a possibility. Now we're going to make it to where it's not a possibility.

Yeah.

But there is like an alternative universe where it's like we can make those decisions and fall down that path. So for you, like, what would that actually look like?

Uh, uh, less time with the children. They're growing until they grow out of high school, and then they're like, Dad, you weren't around. Yeah, that's not a good feeling.

Yeah, it's a time to actually make a change and get you into a facility.

Yes, sir.