Christian PolkYour Friendly Neighborhood Sales Trainer

How I handle prospects who "can't afford it 💀💸" 🤫

18 Aug 2026 · 1 min

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1:27

In this video Christian Polk explains his method for eliminating the common objection “I can’t afford it” by never targeting low‑budget prospects at all. He exclusively markets high‑ticket packages that are positioned to make potential buyers assume they need substantial wealth to purchase, thereby filtering out broke leads before they reach his calendar. Using real‑estate as a case study, he contrasts a generic “make money in real estate without money” pitch, which attracts cash‑strapped prospects, with a luxury commercial real‑estate angle that draws affluent clients. Polk notes that while selling to broke people can build sales skills, his current focus is on selling to rich people to become rich himself. He ends with a call‑to‑action, asking viewers to comment “lazy” to receive a detailed walkthrough of his system.

Chapters

Here's how I handle broke prospects who can't afford it. And no, I'm not going to tell you some super crazy frame or objection handling technique that only works about 50% of the time. And this is the exact thing that I have done to make sure I never have to deal with this objection ever again. I don't sell to broke people. I only exclusively sell high-ticket packages that just by whatever the package is, when somebody sees it, when they come across an ad, when they hear about it, they think, oh, I have to have money. So broke people who don't have money, guess what? They never end up on my calendar. For example, real estate is a really good niche. Most people think they need to have money in order to get into real estate. But there is a huge difference between which is, hey, how do you make money in real estate without having money? They're going to attract a lot of broke people versus an offer that positions itself of how do you buy multimillion-dollar commercial luxury real estate? Again, who you talk to will determine the objections that you're getting. And the one objection that you can never overcome is, bro, I don't have the money. I'm homeless. I'm living under a bridge. So eliminate that objection by what you're actually selling. Now, selling to broke people will get you good at sales. And I sold to broke people for years. Now that I'm good at sales, I only sell to rich people because that will make you rich. And if you want to see exactly how I'm doing this, comment lazy down below and I'll show you exactly how it's done.