Christian PolkYour Friendly Neighborhood Sales Trainer

How Owen Went From 20% to 45% Close Rate In One Month

18 Oct 2024

Watch on YouTube

A short YouTube interview (recorded Oct 2024) in which a salesperson named Owen describes how he raised his close rate from 20% to 45% in one month by tailoring conversations to each prospect’s true motivations rather than using a single scripted approach. The speaker emphasizes uncovering root pain (example: time/freedom concerns) which produced larger deals, including a $25,000 sale.

Questions this video answers

20%

45%

One month

$25,000

October 2024

What were the biggest shifts that allowed you from going to 20% close rate to 45% close rate in just one month?
For me, it was taking people out of the box that I put them in. Like, being able to have the conversation I needed to have with each and every prospect. Like, one of the guys I had, he wasn't focused on money. It was more so around time and freedom and, like, how he didn't want to end up like his parents and yada yada, that resulted in a $25,000 sale. Just because I was able to have the conversation I needed to have. Yeah, because you've seen it. Every time that we've done it, I try to put them in, like, that one specific box. Like, you're, you're getting somewhere, but you're not getting to the root cause of it. You're not getting the true pain, and you're not going to truly be able to help them because they don't feel hurt. So just by actually having the conversation I need to have it led way more sales.
Yeah.