Christian PolkYour Friendly Neighborhood Sales Trainer

How to counter the "new spouse objection" 🙅‍♂️ 🙅‍♀️ before it comes

22 Jun 2026 · 1 min

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1:11

In this excerpt from a sales coaching video, the interviewer asks whether the prospect’s wife should be on the call and whether she influences financial decisions. Christian Polk responds with a profanity‑laden, misogynistic rant, arguing that anyone who raises a "wife objection" is a "pussy" and that pre‑handling that objection usually backfires by making the prospect think about it. He advises salespeople to avoid pre‑emptively addressing the spouse objection, instead focusing on uncovering the real underlying concern—typically money and the prospect’s sense of responsibility. Polk claims that once the true objection is identified, the spouse objection becomes easy to overcome, though he dismisses the idea that women could handle it effectively.

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Okay, and before we go any further, does your wife need to be on the call right now? Does she help make decisions with you? Are you more traditional man that takes care of the finances?
This would only work on somebody who is, first of all, such a pussy, which to be fair, anybody who is going to give a wife objection is a total pussy. There's this weird thing where there's just women like basically letting men know what men are and what men should be. I'm going to be real. I'm going to never listen to a woman about what a real man is. Just so you know, ladies. But keeping that in mind, I will say trying to pre-handle the wife objection very, very, very rarely works. And again, I've tried a ton of different things over tons of calls. Oftentimes trying to pre-handle the wife objection more so induces the wife objection in their mind, like you're bringing it to their forefront. So you just need to get good at finding what the underlying objection is. Typically it's money, being able to handle that and then tying down responsibility to get them over the edge. If you know what you're doing, the wife objection is pretty, pretty simple easy to overcome. I wouldn't recommend pre-handling like that. Maybe if you're a woman you can pull it off, but only guys are going to fall for it are total pussies anyways.