Christian PolkYour Friendly Neighborhood Sales Trainer

How to handle "it's alot of money"

9 Feb 2026 · 1 min

Watch on YouTube

1:17

In this coaching monologue, the speaker addresses a client who perceives $2‑3K pricing as "expensive" and struggles to sell at higher price points. The speaker argues that the true limiting belief is not the cost itself but the client’s underlying view of money. Two primary methods are proposed to shift this belief: (1) redefining what "expensive" means and (2) changing the logical level of the conversation to focus on deeper goals (e.g., where the client truly needs to be financially). By recognizing that the client routinely asks for higher fees from others, the coach illustrates that the client’s perception is a mental filter, not a market reality. The speaker recounts a breakthrough where the client moved from $2‑3K to $5K+ in a single day after adjusting his money mindset, and emphasizes that to achieve a target of $15K per month, the client must adopt a new view of money during sales calls.

Chapters

It's been like a bit expensive. Like everywhere is charging like 2k, like 3k. I'm going to charge him a lot more in 2 and 3k. The real limiting belief isn't that things are expensive, it's how he views money. It's not that he doesn't have money, it's how he views the money. And all a limiting belief is, is just a way of viewing the world. So typically there's going to be two ways to shift the belief. Shifting the meaning of what expensive is or, or changing logical levels. Right? Like we're talking about expensive, but I'm going to talk about something else. Talk about like, hey, where do you really need to be? So you want to shift it there. But I just identified what the real belief is. It's the fact of how he's been viewing money. He's been viewing 2 to $3,000 as expensive. And the fact of the matter is he sits across from other people all day, every day and asks them probably for more than 2 to 3K. And if he thinks 2 to $3,000 is expensive, he's going to have a hard time at an elite level selling if he views that much money as now he, at this point, right, like after we've worked together, he had a 5k or more than 5k in a day that he was able to make because he had to shift the way that he was viewing money. But in this sales call, I need to shift the way he's viewing money and get him to admit that the way that he's viewing money actually isn't going to help him if he wants to be making 15k per month.