Christian Polk coaches a fellow salesperson on the core difference between selling to customers versus for them. He questions whether you can coach someone without knowing their actual client, then digs into objection handling and the beliefs that drive real sales results.
If we could just cut to the chase, man. I'm in sales too, so I know what this whole thing is going to be. Just get to how much it is. I'll just see from there.
Do you feel better after saying that?
Slightly.
More power to you, bro. But we're both in sales, so we know how this thing works. Is sales something you do to somebody like I'm doing something to you, or sales something you do for somebody?
For them.
Why would you say you do it for them though?
They have a problem and you solve it for them.
Whether you join, I help you. Whether you don't, I'm going to wear the same shoes. I'm going to drive the same car. Whose life actually changes if you get the right skills to start making more money? Mine. I'm here to help you.
But what type of coach would I be if I say I can help you and I don't know anything about you?
What type of coach would I be? Would I be a good one or be a bad one?
Pretty bad coach.
You want me to be bad at my job, man?
No. Me neither.
So help me understand, like, what type of help are you actually looking for?