Christian Polk shows salespeople how to catch when prospects use vague language like "if I make the decision to move forward." Ask why it's an "if" instead of "when," and you'll surface the real objection hiding underneath.
Chapters
And money aside, like, would you move forward? Yeah. Once I make the decision to move forward with you. Yeah, I'm moving forward.
The one takeaway I would say from this call specifically, from what I can hear, is just listening for ambiguous language. Okay. Like, it sounds good. When I make the decision, if I make the decision to go with you. Yeah, I'm moving forward. Yeah, fucking no shit. But he said if I make the decision, like, why is he hesitant in terms of like making the decision? So all you need to do when you hear things like that is like when you say, if you make the decision to go with us, like, why is it an if? Like, what's behind that? Why are you not sure? And then you just get the objection.