Christian Polk breaks down the "I need to ask my wife" objection into three categories based on what the prospect actually believes. He explains how to uncover the real reason, reframe it, and apply pressure to close the sale.
Chapters
Okay. If a prospect is telling you they need to talk to their wife before they buy, here's what it actually means. So the first thing we have to understand when we get into a partner objection, they are not all created the same. Yes, every single person who gives one is a complete chud, but they typically are going to fall into 3 main categories. Number 1, we make all our decisions together, a.k.a. I need her approval because she doesn't trust me fully, which translates into I'm incapable of leading my own family. Number 2, I just want to get her thoughts on this, a.k.a. I'm not sold and my wife isn't here, so I'm going to blame her. This translates to I'm I'm capable of being honest and upfront about my own opinions. And then number 3, we are a team, a.k.a. I'm going to be doing all the work, but she has to have the final say. Then the real responsibility is on her, which translates to I want a get out of jail free card to blame someone else if I fail. So how do we actually handle it? First and foremost, we need to disarm it. Any time we get an objection, get what real objection, the actual belief behind it, because when we know the real belief, that's when we can customize the reframe to whatever the real belief behind their partner objection is. Once we get a reframe, we consequence it, and that's when we make money. And we're going to turn that chud into a Chad because Chads don't listen to women. Follow for more sales tips.
