Prospect Says "That's a lot of money." Here's how to handle it...
In this short instructional video, sales trainer Christian Polk addresses the common prospect objection, "That's a lot of money," and outlines a step‑by‑step framework for turning price concerns into buying signals. He emphasizes the importance of reframing the conversation around value, asking calibrated questions to uncover the prospect’s true priorities, and using social proof to justify the price. Throughout the segment, Polk also promotes an upcoming live event called Summit Talks, reminding viewers that the first session kicks off on Monday and will feature expert speakers who will dive deeper into objection‑handling tactics. The overall purpose is to equip salespeople with practical language and a confident mindset for early‑week outreach, while driving attendance to the Summit Talks series.
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Comment “LAZY” and I’ll send you how I’m making $100k/mo in sales working less than 4 hrs a day
